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Affected by the epidemic, the "Golden Nine and Silver Ten" in China's auto market this year is more prosperous than in previous years, with the help of the traditional peak season, a number of car companies maintained the trend of growth in October. According to a number of independent car companies recently released the latest "report card" shows that Dongfeng, Changan and BYD and other three car companies have achieved significant growth.

Dongfeng Motor: relying on Joint Venture support

Dongfeng Motor, which has the largest number of brands among the three car companies, has the highest cumulative sales of the three this month. According to the latest sales figures released by the group, Dongfeng sold a total of 351600 vehicles in October, up 8.8 per cent from a year earlier. In the passenger car sector, Dongfeng Motor sold 285400 cars in October. Of this total, 44300 were sold under independent brands and 241100 under joint venture brands, up 10.2 per cent from the same period last year.

It is not difficult to see that Dongfeng Automobile Group passenger car plate mainly depends on joint venture brand support. Of this total, Dongfeng Nissan sold 118800 vehicles in October, up 10.3% from a year earlier; Dongfeng Honda sold 87000 vehicles, up 20.3% from the same period last year; and Dongfeng Yueda Kia sold 27600 vehicles, up 12.8% from the same period last year.

Thanks to Dongfeng Honda's continued best-selling, it has also become the largest growing brand under the group. Nissan, which is also a Japanese brand, remains the group's largest-selling brand, but its growth is relatively small because the market is slightly less hot than Honda. However, the cumulative sales of both account for 80% of Dongfeng Group's passenger cars. While Kia of the Korean brand is still in a small market share, as for the French brand of DPCA, Dongfeng Group did not disclose its sales because the brand sales fell to a very small market share.

In terms of independence, although some brands have achieved growth, sales are very rare. According to industry analysis, due to the lack of popular styles and highlights in Dongfeng Automobile Group's passenger car product line, the capital market pays less attention to it and its valuation multiple is lower than that of some competitors in the same industry.

At the beginning of the year, Dongfeng Motor Group released a sales target of 3.158 million vehicles for 2020, an increase of 7.5 per cent over the same period in 2019. But Dongfeng Motor Group has so far achieved only 85 per cent of its sales target (269.22 vehicles from January to October). Among them, the main sales come from the commercial sector, resulting in Dongfeng Motor Group sales still show a "strong business take the weak" pattern.

Changan Automobile: independent Brand becomes a New growth Point

Compared with Dongfeng Group, the performance of Changan independent passenger car plate in October this year is particularly eye-catching. In October, Changan Automobile Group sold a total of 212600 new cars, an increase of 29.7 percent over the same period last year. Among them, the sales of Changan Chinese brands reached 164700, an increase of 30.5% over the same period last year, accounting for 76% of the total sales. This year's cumulative sales of 158.35 vehicles, an increase of 14.1% over the same period last year, making it one of the few car companies to achieve regular sales this year.

Although Changan Automobile's joint venture brands all showed significant growth in October, their sales are relatively low compared with the joint venture brands. Data show that Changan Mazda sold 15558 vehicles in October, up 22.96% from January to October, up 22.96% from January to October. Changan Ford sold 26305 vehicles in October, up 43.20% from January to October, up 43.20% from January to October. Among them, Changan Ford successfully boosted the brand under the launch of a number of new models.

Due to the completion of the equity change of Changan Peugeot Citroen Motor Co., Ltd., the company's production and sales data no longer include the sales volume of Changan Peugeot Citroen Motor Co., Ltd., and adjust the previous data accordingly.

As for the Changan brand, thanks to the launch of the Changan CS75 plus, the model has been ranked at the forefront of the domestic SUV model list for many times. after the model has become a popular style, another blockbuster model, the UNI-T, has maintained sales of more than 10,000 vehicles in April, which can be described as brilliant performance. Its sedan sedan Yitou PLUS, which sold 20405 vehicles in October, also remained a hit.

In order to boost brand sales, Changan Automobile has also further accelerated the high-end process, continuing to launch UNI-K, the second production car in the Changan UNI series, which will be launched at the Guangzhou Auto Show, which is positioned as a medium and large SUV.

It is not difficult to see that after Changan Automobile released Blue Whale Power platform, the brand made great progress all the way, and successively launched a number of best-selling models, such as UNI-T, CS75 PLUS, Yitou PLUS, etc., helping the rising brand to continue to rise. It is worth mentioning that the current growth of Changan automobile sales still fails to help the brand to achieve profitability, and how to achieve profit margin growth will also be a problem that Changan Automobile needs to face.

BYD: fuel models are still higher than new energy sources

Affected by this year's epidemic and the new energy market, BYD's market performance obviously lags behind that of new power car companies. in the environment of the new energy market, BYD did not become a regular car until August this year. This is also the first time that BYD has become a regular employee since July last year, and the performance of achieving positive sales growth is slightly later than that of the market.

According to BYD's sales data in October this year, the total sales of the brand was 47732, an increase of 16.05% over the same period last year, of which 23217 new energy vehicles were sold, up 84.75% from a year earlier, up 16.78% from a month earlier, and new energy vehicles exceeded 2% again. The cumulative sales of fuel models was 24515, down 14.17% from a year earlier, but still higher than new energy models.

Thanks to the power of fuel vehicles in the first half of the year, BYD's total sales this year surpassed those of the same period last year, but showed a double-digit decline compared with the same period last month. Due to the increase in the number of MPV models under market competition, the competitiveness of Song MAX is obviously insufficient. And BYD 2021 Tang and Song PLUS new SUV came on the market, driving up fuel vehicle sales.

As for new energy, thanks to the launch of BYD's new flagship model Han, and equipped with a self-developed "blade battery", after several months of launch, sales have achieved a significant climb. Data show that BYD Han's October sales of 7545 units, an increase of 34.4% month-on-month, has become another growth point in new energy models.

BYD sold 4896 units in October, with a cumulative sales of more than 230000 units; BYD Song sold 20375 units in October, up 13.8% from the previous month, with cumulative sales of more than 800000 units; and BYD Qin sold 6811 units in October, up 81.1% from a year earlier.

From January to October, BYD's total sales of new energy vehicles reached 134158, still declining by 34.62%. Due to the downturn in sales in the first seven months, there is a large gap in total sales, and the growth in two months is not enough to make up for the gap of nearly 70, 000.

On the whole, the car market has maintained strong growth after September. In this environment, both joint venture brands and independent brands have achieved homeopathic growth. However, thanks to the expansion of blockbuster models by some independent brands, it has helped brands achieve more advantageous growth and further squeezed the marginal joint venture brands, making the Matthew effect sustained.

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