AutoBeta(AutoBeta.net)11/05 Report--

Audi A3, one of the entry-level models of luxury brands, has experienced six years since its domestic launch in 2014, during which it has been redesigned in the middle period, but because the product model is in the last generation. It makes the minimum model after the terminal discount to about 150000 yuan, while the lower terminal price also maintains a certain market effect.

However, with the new Mercedes-Benz A-Class model brought by competitive Mercedes-Benz, it has successfully captured the market that originally belonged to the A3 model, leaving monthly sales lagging behind the Mercedes-Benz A-Class. In order to regain market competitiveness, Audi revealed at the beginning of this year that it would introduce a new Audi A3, but due to the impact of the epidemic, it was not until recently that there was news that the new car would go on sale in early January next year. This means that the cash model will hold on for some time, and the discount may be expanded again.

In fact, the styling of the domestic Audi A3 new car has been spread many times. While the new car continues the overseas version styling design, it also confirms for the first time the way of domestic extension of the hatchback version, which is named "A3L". And it will become another product developed locally for the Chinese market. In addition, the new domestic A3 is also expected to be unveiled at the Guangzhou Auto Show.

Judging from the latest exposure of the real car and the previously exposed declaration map, the new domestic Audi A3L will provide two different style appearance kits, which will appear in the grille and rear decoration, turning into two types: ordinary honeycomb and honeycomb combination dot matrix. and the tail changed the rear row.

In terms of size, compared with overseas standard axis models, the new Audi A3L body size has been lengthened. From the exposed picture of the real car, we can see that the rear door of the new car has been further lengthened, and the design of the rear triangular window has also changed. The double waistline design used on the side lengthens the visual effect of the car side to a certain extent.

While the side shape of the hatchback version is still classic, with the through waistline, the bulging structure of the front and rear fender and the more complex front and rear bumper, the new car has a stronger sports flavor. In terms of body size, the new car has a length, width and height of 4548 (4554) / 1814/1429mm and a wheelbase 2680mm, which is 51mm longer than the current Audi A3 hatchback version.

The new domestic Audi A3 interior still retains the overall features and design details of overseas models, further enhancing the sense of science and technology. The new car is equipped with a 10.1-inch central control screen and a 12.3-inch full LCD dashboard, with significant changes in gear layout and shift design. The new Audi A3 will be the first Audi family model with a new electronic shift lever, which makes the layout under the center console extremely simple.

In terms of power, the pre-launch model is expected to still carry the familiar 1.4T engine, with a maximum output of 150 horsepower (110 kilowatts), and the gearbox is in the form of a seven-speed double clutch. As the 1.5T engine codenamed EA211evo has been confirmed to be domestically produced in 2023, there is no hope that the new Audi A3 and the new Golf will match the new engine in recent years.

For domestic consumers, Audi A3 can achieve the threshold of entering luxury brands with joint venture prices, and also maintain a good sales performance. It reached more than 10,000 vehicles at its peak last year, but sales declined significantly due to the influence of the market this year. Even if the luxury market has achieved a strong recovery, Audi A3 will only return monthly sales of about 6000 units, perhaps outside the influence of Mercedes-Benz Class An in the same market. It is also affected by the fact that the products are facing the last generation and the market competitiveness is declining. However, with the launch of the new A3, as well as more configuration upgrades, may help the model to achieve a good upgrade.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat