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Thanks to product upgrades and hot sales of pick-up trucks, sales of independent car company Great Wall have recovered rapidly, achieving double-digit year-on-year growth in recent months. On the other hand, Great Wall began to change the naming of new cars, breaking the original way of determining products digitally, such as replacing the original Harvard H2 model with "Harvard's first Love."

Great Wall's "alternative" naming and marketing methods have greatly increased the network exposure of its products and achieved remarkable marketing results, but this "random" product naming method will also cause some controversy. However, Great Wall Motor does not seem to be affected by the outside sound and continues to adopt its unique approach in the naming of the new car. This is not, the name of another model is unexpected.

On November 6, the Ministry of Industry and Information Technology released the latest enterprise new car application information, the new Harvard F5 is certain to usher in a replacement product, Great Wall Motor has declared a number of model names for the car, it is not clear which one to choose.

According to the declaration, the new car is expected to be named Harvard "Carnival", and of course there are many other options, such as "Hi Bar", "player", "Brother", "Youxi" and so on. Compared with other companies, Great Wall Motors is more and more free-flying in terms of model naming, such as big dogs, good cats, first love and so on. This "alternative" naming method may become the new corporate culture of Great Wall Motor.

In appearance, the new car adopts the latest family design style, changing the previous moderate image, in which the wide front grille on the front face with the newly designed headlights on both sides and the large trapezoidal air intake below, the overall style looks more fashionable.

The side of the new car is consistent with the overall style of the cash, but the details such as side skirt, waistline and window outline have changed. The tail changes greatly, using the same through taillight group design as the new Harvard H6, and the lower penetrating rear encirclement broadens the visual effect.

The new car is based on a brand new lemon platform with a longer wheelbase. In terms of specific dimensions, the length, width and height of the car are 4450/1841/1618mm and the wheelbase is 2700mm. The BWH size of the new car is smaller, but the wheelbase is longer 20mm.

In configuration, the new car provides luggage rack, rear wing, side window decoration, exterior rearview mirror, anti-friction strip, skylight, rim, front combination lights, daytime driving lights, front fog lights and other parts according to different models. At the same time, the car can also be equipped with ETC devices.

In terms of power, the car is equipped with a 1.5T engine codenamed GW4G15K, which belongs to the same series as the current 1.5T engine. In terms of parameters, this declaration is a low-power 150 horsepower version.

Apart from the changes in product design, the most interesting aspect of the new car is the naming of the model, and it is not clear which model name Great Wall will eventually choose. But what is certain is that no matter which name you choose, it will be a good marketing event.

Great Wall sales have also seen double-digit year-on-year growth in recent months with the upgrading of a new generation of models such as the Harvard H6 and hot sales of Great Wall gun trucks.

Great Wall sold 136000 new cars in October, up 15 per cent from September and 18 per cent from a year earlier, according to the latest official figures. From January to October, Great Wall Motor sold a total of 816000 new cars, down 2.7% from the same period last year, further narrowing the decline.

Specifically, the Harvard brand sold 98000 vehicles in October, up 13% from a year earlier, of which the Harvard H6 sold 53000 vehicles, up 30% from a year earlier, compared with 21000 for the third generation H6. The Harvard Dog has been on the market for 36 days and has sold a total of 10058 vehicles. Great Wall pickup trucks sold 20,000 vehicles in October, up 28% from a year earlier. The WEY brand declined, with sales of 9076 vehicles in October, down 12.4% from a year earlier, and a 26% drop in the previous October.

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