AutoBeta(AutoBeta.net)11/08 Report--

With the help of the traditional peak season of "Golden Nine and Silver Ten", not only the new car market maintained year-on-year growth in October, but also the used car market showed a relationship of "common prosperity" rather than diversion. Especially under the general trend of sales growth of luxury brands, replacement is more important. Compared with the previous month, the volume of cars increased by more than 3% month-on-month in October, the second consecutive month of growth, despite the increase in car supply, the preservation rate of second-hand luxury brands also increased in October.

Due to the expansion of market demand, as well as the recent traffic control departments on the second-hand car trading procedures gradually simplified, restrictions gradually relaxed, have indirectly stimulated the market growth and led to an overall rise in used car prices. From the perspective of the October market segment, except for the medium and large SUV showing a flat trend, other models have risen, with the largest increase in small cars and small SUV, driven by mainstream models in the small second-hand car market, such as Feido, POLO, Wechi, etc., driving up the preservation rate of the market segment in October to a large extent.

Due to the unusually hot luxury market this year, in addition to brands such as Lexus, which are already in a high preservation rate, there was a further increase in the preservation rate in October, but also because it, as an imported model, in a market that continues to be hot, the gap between supply and demand of cars widens, new cars need to be booked, and the delivery cycle is long. This has led to a small increase in similarly imported models such as Porsche. Of course, Porsche can maintain a high market value in China because of its brand recognition.

As a joint venture production of the BBA brand, due to the recent major product replacement, the preservation rate to achieve a small increase. It is worth mentioning that Mercedes-Benz has recalled many times in recent months, affecting the use of users, but does not affect the firmness of its price at all.

The value preservation rate of mainstream overseas brands is still occupied by Japanese brands with generally high preservation rates, but the differentiation has become more and more obvious, with the first three being "two fields" Gasbaru, among which Toyota and Honda have achieved improvement in October due to high market demand and strong preservation rate. Subaru is an imported model, but the market heat is not high, the value preservation rate has decreased significantly. For example, Mitsubishi Nissan Mazda only relies on Japanese word-of-mouth to be in the forefront, but the gap between the preservation rate and the former is gradually widening.

As for independent brands, due to the successful marketing of Geely's Lecker in the past two years, it helped the brand to rise in popularity, making the preservation rate the first in October. And Baojun and Wuling brand because the model is in the low-end market, the depreciation rate is relatively low, in the front position. On the whole, only some head independent brands have a certain preservation rate, while other independent brands are in a low preservation rate.

As for new energy, it has always been in a relatively fast depreciation of the model, coupled with Tesla price reduction, and new energy vehicles due to spontaneous combustion problems, further lower the value preservation rate of new energy vehicles. So far, the preservation rate of new energy models in October is still low, of which the highest are still Tesla model terminals Model X and Mdel S, while some domestic independent brands can surpass joint venture brands or even luxury brands.

The preservation rate has increasingly become an important index for consumers to consider, and it is the embodiment of the comprehensive level of automobiles. The advantage of models with high preservation rate is to make consumers bear less economic losses caused by product devaluation, and it is also the embodiment of brand premium and product value. Therefore, the 3-year value preservation rate of different models has a high reference value for consumers to purchase new cars.

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