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In August this year, the Evergrande car press conference was officially held, and six new cars under the "Hengchi" brand were unveiled. Officials say Evergrande's new car will start trial production in the first half of next year and achieve mass production in the second half of the year. As for the problem of Hengchi brand logo, it was not officially announced until today.

On November 10, Evergrande officially released the Hengchi logo. In terms of effect, the Hengchi car logo is relatively traditional, which may be related to Evergrande's cross-border car manufacturing as a real estate enterprise. I have to say that the logo of Hengchi is very similar to the team emblem of Guangzhou Evergrande Football Club, which is composed of shields, animals and a spherical object. The difference is that Guangzhou Evergrande Football Club is a combination of South China tiger and football, while the animals in Hengchi's logo are lions, and spherical objects represent the earth.

The official explanation, Hengchi car logo means "protect the blue sky, win the Red Sea, Oriental Lions, proud of the world." Below the sign is the logo of "HENGCHI" and "Hengchi". In fact, Hengchi car logo has appeared many times in previous official publicity activities, this official release is official announcement and final confirmation, and the car logo is no different from before.

Evergrande Group is a well-known real estate development and management enterprise in China. In recent years, it has become famous in the automobile field because of its huge investment and high-profile new energy manufacturing. In July this year, Evergrande renamed its listed company Evergrande Health to Evergrande Automobile to achieve an internal backdoor listing.

In August, Evergrande officially launched six new cars of the "Hengchi" brand, including Hengchi 1, Hengchi 2, Hengchi 3, Hengchi 4, Hengchi 5 and Hengchi 6, covering A to D class models, as well as sedans, sedan cars, SUV, MPV and crossovers. Evergrande revealed at the half-year results conference that trial production will be launched in the first half of next year and mass production will be realized in the second half of the year.

Evergrande's high-profile entry and abundant funds are an important reason for its rapid expansion. Xu Jiayin, chairman of Evergrande Group, said, "Evergrande wants to change lanes to overtake. To sum up, there are five words: buy, buy, circle, big, good."

Evergrande smashed out a car-building road through capital, and the "slogan" was also loudly shouted.

Evergrande has shortened the product development cycle by spending money on technology. For example, in September last year, Evergrande Automobile Group, Germany's BENTELER Group and Germany's FEV Group held a ceremony for the transfer of intellectual property rights of the chassis architecture of new energy vehicles at the headquarters of Evergrande in Shenzhen.

In terms of factory manufacturing, Evergrande has built two major production bases in Songjiang in Shanghai and Nansha in Guangzhou, with a planned production capacity of 200000 vehicles in the first phase. no, no, no. Evergrande said that the two bases, built in accordance with Industrial 4.0 standards, are equipped with 2545 intelligent robots and will be able to produce one car per minute when they reach full production.

In terms of sales and after-sales, Evergrande said that it is rapidly preparing to build three Hengchi car exhibition experience, sales and maintenance after-sales service centers, including 36 Hengchi exhibition and experience centers, 1600 Hengchi sales centers, 3000 self-built and authorized maintenance after-sales service centers.

Evergrande previously disclosed that it is expected to invest a total of 29.4 billion yuan in the automotive business, mainly in equity acquisition, base construction, research and development, equipment, and so on. After Evergrande's mass production and sales, the group will no longer have investment.

Evergrande announced that its board of directors decided to issue RMB shares and list Science and Technology Innovation Board on the Shanghai Stock Exchange.

Xu Jiayin has said that Evergrande will produce 1 million new energy vehicles a year and will become the largest and most powerful new energy vehicle group in the world in three to five years.

As a well-known real estate enterprise in China, Evergrande Group has given people a feeling of "deep pockets" since it announced its entry into the automobile field. It not only carries out various acquisitions through its own financial advantages, but also far exceeds the market imagination in terms of slogans and layout. Capital strength is not equal to product power, for consumers, product power is always the first. Whether the tens of billions of new energy vehicles built by Evergrande by buying technology can finally be accepted by the market will not be known until the post-natal market performance.

In fact, after the rapid development of new energy vehicles, the craze of car building has fallen sharply, and with the sharp reduction in subsidies, the industry has gradually developed in the direction of high quality and high battery life. Consumers are more concerned about brands, services, appearance, power and mileage. As a cross-border car-building company from real estate, it is worth looking forward to whether its products can bring some freshness to the market.

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