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Recently, the third session of China International Import Expo was held in National Exhibition and Convention Center in Shanghai. South Korean luxury brand "Genisse" participated in the exhibition and launched three models. Genisse is an independent subsidiary of Hyundai, focusing on the luxury car market. Genisse officials also gave an answer to the question of when to enter China.

During the exhibition, Genisse China CEO he Ruisi said that the exhibitors brought very important core models in the global product lineup and hoped to show the brand to the Chinese market more fully. He also revealed that in addition to product preparation is a top priority, Genisse also attaches great importance to sales and service construction, the need to put customers first, really understand consumers and create a better experience for them. As an important node in the development of brand globalization, Genisse will officially enter the Chinese market in 2021.

At the exhibition, Genisse unveiled three models, including the GV80 positioning medium and large luxury SUV, medium and large luxury sedan G80 and flagship luxury sedan G90 special limited edition Stardust.

At present, Genisse has registered a number of vehicle trademarks in China, such as "GENESIS GV60", "GENESIS GV70", "GENESIS GV80" and "GENESIS GV90". However, Genisse officially did not disclose information about the first model on the market in China.

Genesis Genisse is an independent high-end brand launched by Hyundai in 2015 and has been sold in the United States, Canada, Russia and other countries. In recent years, Genisse revealed that it will sell in China, and has done some preparatory work before entering China.

At the end of 2019, Genisis also appointed Markus Henne as the CEO of the Genisis brand in China, responsible for all the business operations of the brand in China and fully prepared for the brand to enter the Chinese market. He Ruisi has held positions at Mercedes-Benz and its high-performance brand Mercedes-AMG, and was the head of the Mercedes-AMG brand Greater China, building a new sales network and business model for the brand.

According to news, the first model of Genisys in China may be the G80 or GV80. The new Genisse G80 positioning medium and large car, based on the third-generation rear-drive platform of the Genisse brand, was officially launched in South Korea on March 30 this year. The car is equipped with a 2.5T four-cylinder turbocharged engine or a 3.5t V6 turbocharged engine. The whole system matches the eight-speed automatic transmission and offers rear-drive and four-wheel drive options.

The Genisseth GV80, officially launched at the 2020 Chicago Motor Show, is located in a medium-to-large SUV with a 2-row / 3-row seating layout and a 2.5T and 3.5T V6 gasoline engine.

At present, the domestic luxury car market continues to be in a state of increment, which provides more possibilities for Genisys to participate in the competition in China. However, as a brand new brand, Genisse is not well known and is more likely to be entrenched in a niche market.

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