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After Evergrande officially released its brand logo to the public yesterday, the naming rules of Hengchi models were released today, which means Evergrande will officially enter the vehicle acceleration channel.

According to the plan, the name of Hengchi model will consist of "Hengchi + number + two English letters". Specifically speaking, the first English letter represents the class of the model, which is divided into three grades: luxury model (English "Luxury"): represented by "L", priced at less than 250,000 yuan; super luxury model (English "Super Luxury"): represented by "S", priced at 250,000 yuan to 500,000 yuan; flagship model (English "Flagship"): represented by "F", priced at 500,000 yuan and above.

The second English letter represents the model, which is also divided into three categories: sedan for "S";SUV for "X";MPV for "M".

According to the official picture, it will also be the eighth model to be launched by Hengchi Automobile. The car will be positioned as an ultra-luxury SUV, so the car is named "Hengchi 8 SX" and the market price is 350,000 yuan.

As for the naming method of new cars, some netizens said it was like drawing on Starbucks 'positioning: "medium cup/large cup/extra large cup".

At the same time, from the model naming rules, it also means that Hengchi luxury models will become entry-level models, and the price is set at less than 250,000 yuan. For such a price, Hengchi has undoubtedly positioned its brand in the high-end market, which makes the late-stage market competition of the brand very challenging. After all, Hengchi is only a new force automobile enterprise without mass production model.

In August this year, Evergrande held a press conference and unveiled six new cars and debuts of the "Hengchi" brand, including Hengchi 1, Hengchi 2, Hengchi 3, Hengchi 4, Hengchi 5 and Hengchi 6, covering Class A to D models, as well as cars, coupes, SUVs, MPVs and crossovers. Evergrande revealed at the half-year performance conference that trial production will be started in the first half of next year and mass production will be realized in the second half of next year.

Yesterday (November 10), Hengchi logo also officially released brand logo, using the design of the coat of arms, the main body is a roaring lion, under the front palm is similar to the shape of the earth, among which the lion adopts gold design, white space is blue, and the earth is red. According to the official explanation, Hengchi logo means "protect the blue sky, win the Red Sea, the eastern lion, proud of the world." Below the logo are signs of "HENGCHI" and "Hengchi."

In fact, Hengchi logo has appeared many times in the previous official publicity activities, this official release is official propaganda and finally confirmed, and the logo is no different from before. Therefore, for Hengchi brand logo problem, the group until yesterday did not officially announce, but also by the outside world is considered brand momentum, in order to maintain brand heat.

With more and more news from Evergrande, that is, the release of brand LOGO and model naming rules, it also means that Evergrande has made new progress in product rhythm and gained more attention for the landing of models. Of course, before the Hengchi production model has not yet been announced, it will be like "shouting slogans" for consumers, and the actual products have not yet appeared, so it is difficult to give consumers a true view. Moreover, whether Evergrande can finally be accepted by the market by buying technology and building tens of billions of new energy vehicles will be revealed only after the market performance after mass production.

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