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Hunger marketing? There is a difference of 60% between the sales volume of BYD and the insured number.

2024-11-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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With the increasing popularity of new energy models, boasting an acceleration of 3.7 seconds at 100 kilometers, and the first Han model with BYD's latest blade battery, it has won a large number of potential customers since it was launched, and has been in a state of out-of-stock and waiting for cars since its launch. However, some media have exposed that the official sales volume of BYD Han is quite different from the actual insurance quantity.

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According to the latest sales figures released by BYD, sales have continued to rise since the launch of the BYD Han model in July this year. But at the same time, there is also a big deviation between sales data and insurance data.

The number of insured vehicles in Han was 1143 in August, while the official sales were 4000. In September, Han EV insured 2517 vehicles, EV and DM insured 4028 vehicles, and officially sold 5612 vehicles. Until October this year, BYD Han model sales reached 7545, up 34.4% from the previous month, while the actual insured number of Han EV is only 3949, and the insured number of EV and DM is 5790, there is still a gap of 1755.

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(data source: car gathering network)

This has also caused many netizens to question the BYD Han model, including the suspicion that BYD is suspected of holding down inventory, or to create a sense of bestseller to consumers through "hunger marketing".

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Of course, it is also normal that there is a gap between car sales data and insurance data. Some people in the industry analyzed and said, "the number of sales is generally the wholesale number of manufacturers, that is to say, when the goods are shipped from the manufacturer, there is a cycle on the way, including the inventory of transporting the car to the store to the dealer, and the number of insurance is the data obtained by the user after the car has been bought, so there must be a lag between the two. After the manufacturer announces the monthly sales, the insurance will take about half a month to a month or so."

While the high sales announced by BYD manufacturers, in fact, the risk is low, which means that there are many cars that have not gone into the hands of consumers, so the possibility of cars in 4S stores is the greatest, that is, dealers have some inventory that has not been sold.

However, since the launch of the BYD Han model, it has been a best-selling state. according to previous media reports, the purchase of BYD's Han model not only has to increase the price, but also has to wait for the car, and seriously there is also news that it has been waiting for four months. and this shows that inventory is not abundant.

According to BYD, BYD currently shows a strong market competitiveness, so far, cumulative orders have exceeded 40,000 units. On November 12, at BYD's Shenzhen factory, BYD EV welcomed its 20000 new car off the line.

It can be said that since the launch of BYD's blockbuster model in ten years, it has been snapped up by domestic consumers, showing a situation that supply exceeds demand.

However, according to the cumulative calculation, since its listing in July, Han propaganda has sold a total of 18362 vehicles, while the cumulative number of insured vehicles is 11238. The number of advertisements is 63% more than the number of insurances, with a total of 7124 vehicles.

If these are all test driving, exhibition cars or some damaged cars that cannot be sold, there are obviously not so many. And with the Chinese models on the market in the past few months, the actual gap between vehicles will become smaller and smaller, but this is not the case in terms of the data difference between the last two, so the sales of Chinese models remain a mystery.

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Industry insiders said that at present, there are many versions of sales data in China's automobile industry, one is insurance data, the statistics of the Ministry of Public Security are the number of cards listed, the statistics of industry associations, and there are also data of manufacturers. factory data are obtained from sales companies. What is certain is that now BYD's official sales data are indeed more than those insured, because the statistical caliber is different, this data will be quite different.

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