AutoBeta(AutoBeta.net)11/15 Report--

On November 15, Hongqi E-HS9 was officially put into production at FAW Changchun Plant and officially listed on December 4. The car has been officially opened for pre-sale at the 2020 Beijing Auto Show, with a pre-sale price range of 550,000 - 750,000 yuan. The car will become the most expensive SUV production model of Hongqi brand after it is launched.

Hongqi E-HS9 highly restores the design of Hongqi E115 concept car, adopts the latest design language of the family, adopts closed design of straight waterfall large size grille, and is equipped with L-type daytime running lights to improve the identification of the whole vehicle. In addition, a number of details of the new car highlight the red flag brand characteristics, including the red flag LOGO on the front of the car, red trim on both sides of the car body, etc. In terms of size, the length, width and height of the red flag E-HS9 body positioned in the medium and large SUV are 5209/2010/1731mm respectively, and the wheelbase is 3110 mm.

Red Flag E-HS9 interior still uses wood grain and leather matching to further create a sense of luxury. In terms of configuration, Hongqi E-HS9 is equipped with three-frame steering wheel, three-screen design is adopted in central control area, full LCD instrument panel + central control multimedia touch screen + co-driver multimedia touch screen creates scientific and technological sense. In addition, there is a touch screen under the center console, which is expected to be an operating area for common functions.

In the power part, Red Flag E-HS9 is equipped with one motor at the front and rear axles respectively. The maximum power of the front and rear motors of the low power version is 218 hp, the maximum power of the front motor of the high power version is 218 hp, and the maximum power of the rear motor continues to be 333 hp. In terms of endurance, the new car adopts ternary lithium battery, providing 460km and 510km endurance versions.

At present, Hongqi has 6 models on sale, covering medium, medium and large SUV and sedan models, and power forms include fuel and pure electric. After completing the layout of low-end products, Hongqi brand began to launch the high-end market, FAW Hongqi will also go further towards its established sales target. After completing the layout of mid-and low-end models, Hongqi brand began to launch in the high-end market, among which Hongqi H9 medium-sized sedan has been officially launched in August, and the off-line Hongqi E-HS9 is expected to be launched in December. According to the plan, Hongqi brand will form 21 brand-new products covering L (supreme car), S (coupe), H (mainstream car) and Q (business vehicle) in the next five years.

For FAW Group, Hongqi has become the leader of independent brand upward, H5 and HS5 models have become the main sales models, H7 and H9 bear the mid-end and high-end market share.

In 2019, the cumulative sales volume of Hongqi brand was 100016 vehicles, with a year-on-year growth of 203%. Entering 2020, Hongqi brand continues its strong sales growth, with cumulative sales reaching 153000 units from January to October, with a year-on-year growth of 103%. According to FAW Group's plan, the sales target of Hongqi brand this year is 200,000 vehicles, and 76.5% of the target has been achieved by the end of the month. In the remaining two months, Hongqi is also hopeful to achieve the target as long as it continues to maintain good momentum.

Of course, for Hongqi brand, if the follow-up development wants to continue strong growth, it still needs to make comprehensive efforts from brand reputation, product quality, market competitiveness and other aspects. The road to the upward direction of Hongqi is still full of challenges.

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