AutoBeta(AutoBeta.net)11/17 Report--

On November 17th, Changan UNI-K officially launched, the new car is the second production model of Changan UNI (Gravity) series, positioning medium-sized SUV, based on the Vision-V concept car, is expected to be officially launched in the first quarter of 2021.

The new car uses a design technique similar to that of UNI-T in appearance, continuing the borderless forward grille design. Specifically, the front face uses an inverted trapezoidal grille, while the middle net design has the effect of scales. In addition, the new car also retains the split headlamp design, LED daytime driving lights shape narrow, so that the new car looks more sci-fi. In terms of size, the length, width and height of the new car are 4865mm/1948mm/1700mm and wheelbase 2890mm respectively.

Changan UNI-K adopts a new interior design, and the combination of large-size central control screen and full LCD dashboard creates a strong sense of science and technology.

In terms of power, Changan UNI-K will be equipped with a new generation of Blue Whale 2.0T engine with a maximum power of 233hp, matching the new Aixin 8AT gearbox. In addition, the new car will provide a four-wheel drive system for consumers to choose from.

The UNI (Gravity) series is the latest brand series launched by Changan Automobile, and the first model, UNI-T, was officially launched in June this year. As the first model of Changan UNI series, UNI-T uses a new design language in appearance, and the forward gas grille adopts "borderless" design, which is obviously different from Changan's models on sale. In terms of power, UNI-T is equipped with 1.5T and 2.0T blue whale engines for consumers to choose from. With novel design language and new blue whale power, UNI-T has also become a hot-selling model under Changan Automobile.

The emergence of the UNI series can be regarded as one of the independent high-end movements of Changan. Zhu Huarong once said, "the first product of the UNI series is the UNI-T, which is strategically more valuable than the previous model. The competition circle has changed and 57% of the users come from the joint venture." UNI-T is a masterpiece of smart travel products and the first product of the strategy. "

Brand upward is a topic that Changan Automobile can not avoid all the time. On November 14, Changan Automobile announced that it would work with Huawei and Ningde era to build a new high-end smart car brand, and the first product jointly built is about to enter the stage of mass production. According to the plan, under the new brand and Changan's existing UNI products, Changan Automobile will launch 105 models in the next five years, including 23 new energy products. However, for the new brand LOGO naming, investment planning, product performance and other aspects, Changan Automobile has not been announced to the public.

Zhu Huarong said, "when Changan started 1.0 for the third time in 2017, it was very clear that Changan had a high-end brand. Everyone is very concerned about how it is doing. Please look forward to it, because sometimes the brand still needs to be a little mysterious."

The high-end of Chinese brands is necessary. at present, both SAIC and Dongfeng Motor are planning the development of high-end brands, but it is not easy to achieve brand upward, and some of the dominant markets of independent brands are occupied by joint venture brands. under the multi-brand strategy, it also increases the competitive pressure in the market, and the inaccurate positioning of their own brands will also lead to fights with each other. Therefore, Chinese brands rely on excellent technology and R & D capabilities to promote brand strength, rather than relying on brands to achieve "pseudo-high-end".

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