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As one of the new power head car companies, it is also a new power car company that launched its models earlier. The first model, ES8, was launched in 2017. However, after three years of development, its product formation remains in the field of SUV. In this regard, in order to improve the product layout of NIO, Lailai is about to accelerate the competition in the car field.

Recently, in a conference call after the release of NIO's third-quarter results, Li Bin, founder, chairman and CEO of NIO, mentioned that NIO was "entering the car market." in addition to the immediate release of a car, another car is also under development, but did not disclose information about the car.

Li Bin said, "for next year's research and development, from the perspective of models, we all know that we now have three mass production models of SUV, and then we will immediately release a car product. We are now entering the car market, and the second new car under development is also a car product, so you can imagine that after the release of the next two new cars, our entire product layout should be relatively complete." Li Bin also mentioned: "of course, there are some relatively niche markets, now is not our goal."

It is understood that when Li Bin mentioned the upcoming release of the new car, it is precisely at the NIO DAY 2020 event to be held in 2021 that a new car will be unveiled. The car series name may be ET or EE, and it will be positioned as a medium and large sedan ET7/EE7. While the mention of NIO will not involve some niche market segments for the time being, then the smaller medium-sized sedan ET5/EE5 may become a new product being developed by Li Bin.

In addition, the launch of the Lulai car model was delayed because of the need to put the battery pack originally used for SUV into the car model, which undoubtedly requires more development time and funds, and the research and development of the second-generation vehicle platform also needs to be completed with concentrated engineering efforts. Therefore, it is reported that the first car may not be put on the market until the end of 2021 or even 2022.

However, thanks to the continuous improvement of the development momentum of Ulai this year, sales and revenue are constantly increasing. According to the third-quarter results released by NIO, NIO's revenue in that quarter was 4.526 billion yuan, an increase of 146.4% over the same period last year, of which the gross profit margin on car sales reached 14.5%. In addition, NIO also mentioned that its cash reserves have reached 22.274 billion yuan, a big increase from the second quarter of 2020. With abundant funds, the development and promotion of car models will also be more smooth.

In terms of sales, Lulai delivered a total of 12200 new cars in the third quarter, an increase of 154.34 per cent year-on-year. In the third quarter sales of Lulai, the ES6 delivered a total of 8660 units, accounting for 70.9% of the total, 3530 units of the Die es 8 model, accounting for 28.9%. However, the growth rate has slowed significantly, so that NIO knows more clearly that it should accelerate its entry into the car market segment, balance product coverage, win more potential users, and further improve the sales trend of NIO.

Of course, with the continuous expansion of the sales volume of Xilai, the pressure it will face will also increase, including whether the field of power cars will bring good market feedback, and so on. At present, the Tesla car market has basically stabilized the high-end market share, while the Xiaopeng car P7, which is also a new power, is also in the climbing stage, which has a large gap compared with the former.

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