AutoBeta(AutoBeta.net)11/20 Report--

On November 20, at the 2020 Guangzhou Auto Show, Changan Lincoln officially launched a new navigator, and the new car will be listed as the third domestic model of the Lincoln brand in China in the future. Navigator locates medium-sized SUV, which is between domestic adventurer and aviator.

Changan Lincoln brand-new navigator did not make a big adjustment to the appearance, basically consistent with the overseas version of the model, only the front encirclement for redesign. The whole front face of the car still continues the Lincoln brand family style, with a high degree of recognition.

At the same time, the rear of the new car will maintain a cash through-through taillight group, which is highly consistent with the overseas navigator in appearance. In terms of body size, the domestic version is basically unchanged, its length, width and height are 4849/1934/1693mm, wheelbase 2850mm, positioning medium-sized SUV. Previous filings also showed details of different styles of front grille, headlights and rims, and the presidential version (Presidential) may also appear in domestic models as a top match.

In fact, the biggest change in the car mainly comes from the redesign of the center console, which has an interior layout very similar to that of pilots, which will also change the more old-fashioned interior atmosphere of cash navigators. It is worth mentioning that the domestic version of the new navigator uses a 12.8-inch central display screen. It may seem a little "abrupt".

In terms of power, the declaration shows that domestic navigators will carry domestic 2.0T four-cylinder engines produced by Changan Ford and imported 2.7T six-cylinder engines produced by Ford Lima engine factory, with a maximum power of 248hp (182kW) and 325hp (239KW), respectively, with an increase of 24 horsepower and 3 horsepower compared to the imported version. In terms of transmission, the new car will continue to be equipped with an eight-speed manual integrated gearbox and provide an optional four-wheel drive system.

The imported version of Lincoln Navigator has launched a total of 3 models with a price range of 40.88-518800 yuan. After the new car is made in the future, its price will have room to sink, and domestic navigators are expected to appear on the market early next year, when Lincoln's three core SUV products are made in China.

In March this year, Changan Lincoln adventurer went public and became the first domestic model of the Lincoln brand. The new car is positioned as a compact SUV, the successor to Lincoln MKC, priced between 24.68 and 345800 yuan, with a 2.0T engine and a matching eight-speed manual gearbox, offering front-drive and four-wheel-drive models. Adventurers get better market performance with the advantages of lower market positioning, as well as price, configuration, power and other advantages. Adventurers sold 3000 models in June, rising to 3600 in August and more than 4000 in September.

In July, the domestic Lincoln Flying Home listed, the car positioning medium and large SUV, all equipped with 3.0L V6 twin-turbocharged engine and 10-speed automatic transmission powertrain, the official guiding price is 50.98-759800 yuan, the car is mainly related to Audi Q7, BMW X5, Volvo XC90 and so on. Pilots sold more than 1400 units in September, according to official figures.

In terms of medium-sized SUV, it is the main volume product of the joint venture luxury brand. In the future, domestic Lincoln navigators will face the challenges of strong competitors such as Audi Q5L, BMW X3, Mercedes-Benz GLC, Volvo XC60 and so on. More luxury brands in China and speed up the introduction of products, for consumers also have a wider range of choices.

Data show that Lincoln sold more than 7300 vehicles in October, up 103% from a year earlier, achieving six consecutive months of double year-on-year growth. However, at present, Lincoln's pace of development in China is not stable, there is still a large gap between brand awareness, reputation and head luxury brand, and there is still uncertainty in the follow-up development.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat