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Mazda, whose terminal price remains strong, has also received the biggest discount in history, with insiders enjoying a 30% discount, the lowest price in the brand's history. Recently, FAW Group released the latest purchase price for the employees of the Atez model, with the guidance price for all models reduced to 13.98-164000 yuan, while being exempt from purchase tax. If such a price were put on the market, it would be unthinkable.

According to the news recently released by FAW Service Trade, a subsidiary of FAW Group, FAW Mazda Atez has a batch of vehicles to be dealt with and sold to group employees. According to the news, this batch of Atez is in stock and has also been repaired in bulk, so the price has also dropped to an all-time low.

Judging from the latest employee purchase price, the whole range of Atez models are basically sold at a discount of less than 30%. Take the 2.0L Blue Sky Deluxe version with a market guidance price of 189800 yuan as an example, the price paid by the employees within the group is 139800 yuan, which is directly reduced by 50, 000 yuan. At the same time, the manufacturer gives away 100% vehicle purchase tax, which is an exclusive discount for internal employees, while the vehicle purchase tax is worth 15000 yuan. Taken together, the car is discounted by 6. 8%.

While the 2.5L Blue Sky revered version with a market guidance price of 218800 yuan, the employee payment price within the group is 160700 yuan, a straight drop of 58100 yuan. The same manufacturers give away 100% vehicle purchase tax, while the vehicle purchase tax is worth 17600 yuan. It means that the comprehensive discount of this model is up to 6.7%.

At present, the market terminal discount of Mazda Atez model is about 15000 yuan, and the huge preferential intensity of the internal staff of the factory is quite attractive, and it is difficult for the market to imagine.

However, this batch of Atez also has some "flaws". Atez, which participates in the car purchase discount, is the sixth national standard, but the vehicle inventory time is 5-14 months, which is already in stock in the car purchase habits of ordinary consumers. At the same time, this batch of vehicles have been repaired in batches, individual projects do not enjoy quality assurance services, and employees are required to sign a 'special vehicle sales agreement' when they purchase.

According to FAW service trade news, this batch of vehicles are sold to employees who are qualified to purchase cars according to the regulations of the group, and the preferential purchase lasts until December 20, while "locking the car for one year", that is, the vehicle is not allowed to change its name and transfer within one year after the license plate is issued.

Judging from the inventory time, the sales of the Atez model is not very good. FAW Mazda put into production two models, Atez and CX-4, and sales fell further due to the outbreak of the abnormal sound door incident. In the latest figures for October, FAW Mazda sold only 5076 units, down 40.5 per cent from a year earlier, with CX-4 selling 3125 and Atez 1951, down 26.5 per cent from the previous month.

Among the four major Japanese brands, Camry, Accord and Teana, which locate intermediate cars, have all become the main supporting models of the brand, with monthly sales of up to more than 20,000 units. As a niche brand, the market performance of its Atez model is obviously insufficient.

In addition, this batch of vehicles after "batch repair", the purchase needs to sign a special vehicle sales agreement. It means that these vehicles may have some problems or defects, and eventually the internal trade-in will be digested.

According to the website of the State Administration of Market Supervision and Administration, Mazda 6 Atez cars were collectively recalled in October this year because of manufacturing defects in the core of the vehicle's low-pressure fuel pump. this leads to the problem that the vehicle cannot start or the engine stalls while driving. The manufacturer recalled and replaced the improved low-pressure fuel pump core for this purpose. However, the recall is a relatively common measure for automobile manufacturers, and it is not enough to allow vehicles to be sold at a substantial discount.

In addition, we also noticed that Atez had previously broken out the abnormal sound door incident, which was exposed by a large number of continuous complaints from car owners, and the manufacturers had said that they would solve the problem with technology.

Since the beginning of this year, many car owners have complained online that there are problems such as abnormal noise in the center console and AB column in Atez's new car, which greatly affect the driving experience, so there are also incidents of safeguarding the rights of car owners. Due to the problems related to the car body and vehicle structure, many car owners reported that they could not effectively solve the abnormal noise after going back to the shop for many times. Attez was once ranked high on the monthly complaint list.

In June, the relevant head of Mazda's China Brand Department told the media, "FAW Mazda has contacted the car owner for information and docking on issues related to Atez." The technical team is also conducting problem research. "

In July, FAW Mazda issued an official statement on the "abnormal noise problem of Atez": it has been developed and verified to solve the problem, and the maintenance is carried out in strict accordance with the standard maintenance process, and no cutting and welding processes will be used in this process. At the same time, individual vehicles may have a relapse due to complex conditions, and the rights and interests of users will be protected in accordance with the provisions of the national three guarantees.

Even if the vehicles are flawed, the price cuts are strong, which may be attractive enough for many consumers, but the vehicles are sold only to employees within the group. In terms of market terminals, Mazda's price system is still strong. Mazda officials have said: Mazda insists on price sales, will not take measures to reduce prices, and will not fight a price war.

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