AutoBeta(AutoBeta.net)11/22 Report--

The 18th Guangzhou International Auto Show officially opened on November 20. As the last Class An auto show in 2020, Guangzhou Auto Show bears the heavy burden of annual new car release by major auto companies, but it is only more than a month before the end of the Beijing auto show. The Guangzhou auto show is still slightly "deserted".

According to the official information of the exhibition, there are a total of 980 cars on display, of which 38 are the first models in the world. By contrast, although there are only 785 cars on display at the Beijing Auto Show, the number of first models in the world has reached 82. Therefore, the Guangzhou auto show is slightly inferior in scale. Most of the key models of this year's auto show have been released at the Beijing auto show, while the Guangzhou auto show still focuses on brand promotion and "selling cars".

In terms of joint venture brands, including FAW-Volkswagen, SAIC-Volkswagen, FAW Toyota, Guangzhou Auto Toyota, Dongfeng Honda, Guangzhou Automobile Honda, FAW Mazda, Changan Mazda, Dongfeng Nissan, Dongfeng Infiniti, Dongfeng Peugeot, Dongfeng Citroen, Beijing Hyundai and other mainstream international brands participated in the exhibition.

In terms of independent brands, FAW Red Flag, SAIC Roewe, SAIC Mingjue, Changan Automobile, GAC GROUP (GAC NE, GAC MOTOR), Geely, Great Wall, Chery, BYD, Baoneng Automobile and other enterprises also displayed heavyweight products at the auto show.

In terms of new car-building forces, Tesla, NIO, Polestar, Weima, Xiaopeng, ideal, Gaohe HiPhi, Hezhong, Cyrus, Zero and other brands brought their products to the exhibition.

As the last A-class auto show, many brands are absent this time. Independent brands include brilliance, Bowo, Haima, Zhongtai, Lifan, Hanteng, Junma, Lufeng, Cheetah and other small and less well-known brands. Although this year's epidemic has swept the global auto industry, and many car companies have attributed their development difficulties to the impact of the epidemic, even if there is no epidemic, it may only be a matter of time before these companies exit. Under the background of the continuous improvement of China's automobile industry, the epidemic situation can better reflect the actual development of automobile enterprises, and the withdrawal or elimination of some automobile enterprises is inevitable.

Not only traditional car brands, but also nearly half of the struggling new car-building forces are absent. According to the booth map, except for NIO, Weimar, Xiaopeng, ideal, Gaohe HiPhi and Zero, other new car-building forces will be absent from this year's Guangzhou Auto Show. At present, the new forces of car building are speeding up the knockout stage. Brands such as Baiteng, Sailin, Future and Yangtze River have been thunderous one after another. There are fewer and fewer car brands that can survive and maintain a certain flow. In terms of sales volume, the new power of the head this year is obviously better than last year, but the auto show has chosen to "keep a low profile", and the new force of car building is no longer "building momentum."

Ideal Motor was absent from the Beijing Auto Show, but unexpectedly participated in the Guangzhou Auto Show. As only one model of the ideal ONE was on sale, the ideal car booth at the auto show was slightly deserted. "domestic Tesla" brought EP9, EC6, ES6 and other models, but the booth was also arranged around the corner with a slight "low profile". In contrast, the heat of Xiaopeng car is slightly higher, and the P7 wing version of Xiaopeng made its debut at the auto show. As the cheapest scissors door model, the flirtatious "forgiving color" body harvested a lot of heat.

Whether it is a car brand or a traditional brand, whether it is an independent brand or a joint venture brand, under the double attack of the cold winter and the epidemic, the knockout round of the car market has become increasingly fierce under the background of increasing market competition. unable to form a scale and no capital chain to maintain, lack of independent research and development capabilities, it is still difficult to escape the fate of being eliminated by the market, and more and more brands will gradually fade out of the vision of consumers in the future.

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