AutoBeta(AutoBeta.net)11/23 Report--

Nearly 11 months have passed since 2020, which means that this year will pass again. Under the impact of the COVID-19 epidemic in early February this year, the national automobile market has been impacted to varying degrees. In this environment, the luxury market has recovered strongly with a relatively rapid rebound, and has maintained year-on-year growth for six consecutive months.

Thanks to the strong rebound in the luxury market, the Mercedes-Benz brand, as the "bellwether" of the luxury market, has undoubtedly become one of the biggest beneficiaries this year. According to the data, Mercedes-Benz maintained a growth rate of about 10 per cent in the domestic market from January to October, with cumulative sales of more than 610000 vehicles, ranking first among single luxury brands.

In this regard, at the just-opened Guangzhou Auto Show, Duan Jianjun, chief operating officer of sales and marketing of Beijing Mercedes-Benz sales and Service Co., Ltd., said in an interview with the media: "Mercedes-Benz can not only be the first in the luxury car brand in the country, but also in some newly developed cities, it can even be the first in the passenger car industry."

Of course, if Mercedes-Benz wants to be number one in the domestic passenger car market, it is impossible from the current data. after all, Mercedes-Benz sold 610000 new cars in the Chinese market this year. It has 108000 miles with the over-million sales of Volkswagen, the best-selling brand in China, and even the single car company SAIC-Volkswagen, which continues to decline this year, reached 1.1066 million vehicles in the first 10 months. Not to mention adding the 1.6423 million vehicles of FAW-Volkswagen in the previous October, the total number reached 2.74 million.

In fact, Duan Jianjun's saying that "Mercedes-Benz can be the first place in passenger cars" is limited to a certain city. According to Mercedes-Benz data disclosed, from January to October this year, Mercedes-Benz brand has become the first place in the luxury market passenger car market in Shenzhen. Therefore, they see that Mercedes-Benz can not only be the first in the country in luxury car brands, but also in some cities, some newly developed cities, we can even achieve the first place in the passenger car industry.

Since 2018, Xiamen has remained the top seller in the auto industry, both luxury and non-luxury brands this year.

As a first-tier city in China, Shenzhen is also one of the cities with the fastest economic development in China. The Mercedes-Benz brand won the first place of a single passenger car brand here, which also reflects the more economically developed areas, consumers have a higher ability to buy and buy new luxury brands.

Duan Jianjun said that the percentage of luxury cars in the entire passenger car market is a very important indicator of the maturity of the automobile industry and automobile consumption in a country. So at this stage, the luxury brand data is constantly being refreshed, which further proves that the level of automobile consumption in China is becoming more mature. Data show that at present, luxury brands account for more than 20% of the passenger car market, while the developed car market can even account for 30%. In the past two years, the domestic luxury car market may also have explosive growth, developing in the direction of 30%.

Even if it is said that Mercedes-Benz brand can be the first place in the passenger car industry is not the national market, but only a single city or some newly developed cities, however, as the Chinese market exchange rate and the proportion of high-income people in some economically developed cities represented by Shenzhen will continue to increase, the number of consumers choosing luxury brands will gradually increase, thus increasing the market share of luxury brands.

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