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Following the launch of Honda's 11th-generation Civic prototype a week ago, the domestic market has accelerated domestic plans for related models. For example, Guangzhou Automobile Honda, one of Honda's joint ventures in China, has been revealed that it will launch a new Civic "sister" model.

(source: online car Market)

According to an internal document kept by the media a few days ago, the GAC Honda plant has begun to introduce equipment and other adaptive modifications to the new Civic "sister version" model codenamed 2LN, and the new car will be put into production by the end of 2021 or early 2022 at the earliest. It means that both Guangzhou Auto Honda and Dongfeng Honda will have compact models and compete in the market for this segment.

In fact, as early as March this year, there were a number of media reports that a Guangzhou auto parts company, a supplier of Guangzhou Auto Honda, recently disclosed that its company had been awarded the Guangzhou Auto Honda "2LN" project, and according to the PPT on the "2LN" project used by many online media, there were pictures of Honda Civic models in its content. Although Guangzhou Auto Honda officials did not confirm the news. But with more and more news coming out, this possibility has been gradually confirmed.

Throughout the Honda brand's expanding and improving "two-car strategy" in China, from the flying of small cars, the LIFE, the Accord and INSPIRE of medium-sized sedans and the SUV formation, Honda has gradually improved the two-car layout of Dongfeng Honda and Guangzhou Auto Honda, but the compact model in the best-selling area of the domestic car market has not been realized.

Therefore, from the point of view of Dongfeng Honda starting to produce Guangzhou Auto Honda's popular car Feido model, it is only natural for Guangzhou Auto Honda to introduce Civic sister cars, which will also help Honda accelerate the realization of the "two-car layout" of models in this field.

From the current expanding market of Japanese brands, it can be seen as a phenomenon of "having more children and easy to fight". In addition to Honda's accelerated two-car strategy, Toyota has learned from Volkswagen to launch extended versions of special models that are more in line with China's domestic market.

Even though the Honda Civic has faced a period of product replacement, judging from the current performance of the Dongfeng Honda Civic, the data show that the Honda Civic continues to be in the forefront of the domestic car market, with sales of 26842 vehicles in October, an increase of 22.2% over the same period last year; a total of 190080 vehicles for the whole year, down 3% from the same period last year, mainly caused by the epidemic and suspension of production in the first half of the year. But the overall performance showed year-on-year growth for many months in a row, and is Dongfeng Honda's best-selling model.

According to Honda's plan to release a new overseas version of the Civic prototype, the mass production version will be the first to be launched in the United States in the spring of 2021. According to the current model life cycle and factory renovation plan, the new domestic version of GAC Honda Civic is expected to be released and put on the market by the end of 2021 or 2022, and its appearance is expected to be differentiated based on overseas models. the power side will continue to carry a 1.5T engine.

According to the family appearance of its "Little Accord", it is speculated that the new model may be first listed by Guangzhou Auto Honda, and that the hatchback version of the Honda Civic may continue to be sold as the main selling model of Dongfeng Honda. In the future, it will gradually introduce the domestically adjusted Dongfeng Honda Civic model.

It is not difficult to see that as the Chinese automobile market enters the era of stock competition, Honda's models in the Chinese market are becoming more and more intensive, hoping to adapt to the habits and tastes of domestic consumption through different products. And through the mutual cooperation under the two-car strategy to form differential competition. Of course, with more and more overlapping models launched by the two Honda joint ventures, the "war" between the two will become more intense. At the same time, the impact on the same class of models will also be mutual.

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