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With the gradual development of new cars around the world towards higher intelligence, the choice of intelligent configuration for new cars is valued by more and more consumers. In this regard, J.D.Power recently released a 2020 China Automotive Technology configuration experience study, the report shows that the innovation ability of automobile independent brands is slightly higher than that of international mainstream brands. Among them, Land Rover won the first place in science and technology configuration experience.

As the intelligent network is an important strategic direction for the transformation of the global and Chinese automobile industry, the degree of intelligence of the automobile will largely determine whether the automobile brand can win the competition of product strength in the future. J.D. Power studies the release of automotive technology configuration experience in the Chinese market for the first time.

It is understood that the statistical method is based on the true feedback of more than 30,000 fuel models and new energy vehicle owners. Research covers 241 traditional energy models of 57 brands and 40 new energy models of 20 brands.

In order to measure the quality feedback and experience of automobile users on 26 cutting-edge science and technology configurations, and evaluate the overall innovation capability of automobile brands according to the actual assembly rate, utilization rate, quality performance and satisfaction, at the same time release the brand innovation index (the research uses 1000 points system).

Research shows that nearly 50% of Chinese car owners (45%) never use certain configurations because they do not use scenarios, including three configurations that car owners think are "completely unnecessary". They are mobile office services (71%), safe getting off assistance (53%) and dynamic driving assistance (47%).

Therefore, the lack of use scenarios and do not know how to use is the main reason why the technology configuration is not used. In the future, automobile manufacturers need to fully take into account the needs of users, learning costs and user experience when carrying out technological innovation.

However, from the research report of Chinese car owners, it can also be seen that car owners are more likely to reassemble advanced driving assistance / self-driving technology configurations, and seven of the ten configurations that tend to be reassembled are driver assistance / self-driving configurations. On the other hand, the utilization rate and satisfaction of the reversing auxiliary system are the highest.

From the perspective of specific brand scores, the innovation ability of independent brands is slightly higher than that of international mainstream brands: the innovation index score of luxury brands is far ahead (586 points), and the brand innovation index of independent brands (538 points) is 3 points ahead of mainstream international brands (535 points). This is mainly due to the higher assembly rate of independent brands.

According to the specific brand ranking, the top three are Land Rover brand, NIO brand and Cadillac brand. It is not difficult to see that the top brands in the ranking are mainly high-end model brands, among which the independent brands on the list all appear the high-end brands of the major independent car companies, such as Geely's Lecker, Great Wall Motor's WEY, and FAW Group's Red Flag.

On the contrary, the mainstream cooperative brand to FAW Mazda. The brands of Guangzhou Auto Honda and Buick are at the bottom. This is also due to the relatively fierce domestic competitive market environment, joint venture models in order to reduce costs and reduce more high-configuration installation, so that the brand is relatively later, among which the Honda brand is relatively lower than the same brand.

It is understood that Land Rover won the first place this year because it was the first to equip its vehicles with an all-terrain adaptive feedback system, which was well received by cross-country players. For example, the latest Land Rover Guardian. As a new force, it can also represent the strength of the first echelon of domestic car companies in the allocation of science and technology.

Surprisingly, in the field of smart cars, Tesla, with good strength, did not even enter the top 10, ranking 12th.

Innovative technology configuration is indeed attractive to consumers for a new car, but innovative technology configuration is more "icing on the cake" for car companies, such as Land Rover, which is famous for its high "failure rate". In the view of many netizens, we should focus on the quality of the new car.

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