AutoBeta(AutoBeta.net)11/28 Report--

On November 28th, FAW Pentium's new generation B70 officially launched, the new car positioning medium-sized sedan, using Pentium brand new family design, based on infinite equation FMA architecture to build, the new generation Pentium B70 launched a total of six models, official guidance price range of 9.99-139900 yuan.

The new B70 adopts a brand-new family design language in appearance, the front face uses a large polygonal intake grille, and the interior of the net is decorated with dot matrix chromium plating elements, which is connected with the Pentium chic headlamp group. the headlight group uses a "tear eye" design similar to that of Cadillac.

From a side point of view, the Pentium B70 uses a slippery back shape, with a hidden door handle as a whole. In the rear part, the new car adopts through taillight group design and bilateral double exhaust layout, with Pentium letter LOGO at the same time. In terms of size, the new Pentium B70 has a length, width and height of 4810/1840/1455mm and a wheelbase of 2800mm, which is in line with the positioning of a medium-sized car.

The new car adopts a brand new family style in the interior, with a double screen design of LCD dashboard / touch screen, with a double-spoke multi-function steering wheel and a yacht-like shift lever to further enhance the sense of science and technology. In terms of configuration, the whole department is equipped with multi-function steering wheel, leather seat, front seat heating, keyless entry, one-button start and so on.

In terms of power, the new car is equipped with a 1.5T engine with a maximum power of 124kW and a peak torque of 258Nm. In terms of transmission, the matching is a 7-gear double clutch transmission.

Data show that Pentium brand was founded in May 2006, mainly produces SUV and car models. The Pentium B70 was officially launched in August 2006, and the second generation Pentium B70 was officially launched in May 2014. It was once one of the best-selling independent medium-sized cars. However, FAW Pentium delayed the replacement of the B70, resulting in its product power and design aesthetics out of the market, and sales continued to decline and finally announced the suspension of production and sales in 2018.

In October 2018, FAW Pentium released the "New Pentium" brand development strategy, and launched a new LOGO and a new English logo. After the release of the new Pentium brand, T99, T77, T33 and other models have been launched, and these models have been favored by consumers in the early stage of the launch. FAW Pentium sold a total of 120500 vehicles in 2019, an increase of 33% over the same period last year.

Based on the substantial increase in sales in 2019, FAW Pentium has set a sales target of 200000 vehicles in 2020. However, due to the epidemic and product reasons, FAW Pentium sold only 67677 new cars as of October, down 25.8% from a year earlier, not to mention the 200000 sales target, which may not even meet last year's 100000 sales level.

Therefore, FAW Pentium has high hopes for the launch of Pentium B70, the Pentium B70 is a new replacement model, which has made great innovations in appearance and interior decoration, and this car is also the first sedan model of the new Pentium, which undertakes FAW Pentium to reverse the continuous decline in sales.

After many years, FAW Pentium decided to revive the B70 and launch the third generation model, in order to rely on the previous halo in the domestic market to recover the situation of "falling sales". However, whether the car will be recognized by the market is also very uncertain. On the one hand, the price of 10-150000 yuan is basically the world of joint venture cars, independent brand cars in addition to the latest launch of Geely Star Ruike World War I, other models are also difficult to gain a foothold. In addition, netizens are disappointed with the styling design of the Pentium B70 because it is very similar to the design language of some brands. However, the car has just appeared on the market, and the actual performance of the car in the market remains to be verified.

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