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At the Guangzhou Auto Show, which opened not long ago, Jeep Guide's mid-term modified model was launched globally at GAC Fick booth. On November 27, the new Jeep Guide was mass-produced at Guangzhou Factory of GAC Fick. The appearance and interior of the new car were changed, and the powertrain remained unchanged from the current model. It is expected to be officially launched in the first half of 2021.

As a mid-term modified model, the new compass has undergone minor adjustments in appearance. For example, the family-style seven-hole front air intake grille has a new dot-matrix chrome trim inside, the headlight group is flatter and narrower, and the strip-shaped LED daytime running lights are located at the top of the lamp group. The fog lamp areas on both sides have a new design and are connected by black trim strips, and the front bumper at the bottom is thicker.

In terms of size, the length, width and height of the new compass are 4424/1819/1652mm respectively, the length is increased by 9mm, the height is increased by 17mm (the 4WD high-performance version is increased by 25mm), and the wheelbase is still 2636mm.

Compared to the exterior, the interior of the new guide is adjusted more. The new compass adopts a combination of digital instrument panel and central control screen. The instrument panel is upgraded from mechanical to LCD screen. The screen size is increased from 8.4 inches to 10.25 inches in the old model, and a large number of physical buttons are reduced to enhance the overall sense of science and technology.

The new guide adopts the same powertrain as the current model, equipped with 1.3T turbocharged engine, maximum power 173 horsepower, peak torque 270N·m, matched with 7-speed dual clutch gearbox, four-wheel drive model equipped with 1.4T turbocharged engine, brand 9-speed automatic gearbox and four-wheel drive system.

It is understood that in 2020, there will not be too many brand-new products introduced into the overall product camp of GAC Fick, and the new guide is one of its key models. The slow pace of product update and introduction has become a long-term problem in the development of GAC Fick. It can be predicted that it is difficult for GAC Fick to reverse its disadvantages only by virtue of the mid-term change guide. At present, there are only 5 models on sale, including Free Light, Commander/Commander PHEV, Commander/Commander PHEV, Guide and Freedom Man, all of which are SUV models. The current guide is in a state of low sales volume.

According to the data, the cumulative sales volume of GAC Fick in October before 2020 was only 31,682 vehicles, down 45.19% year-on-year. In terms of specific products, the cumulative sales volume of the guide is only 16739, the free light is 7417, the big commander is 5675, and the free man is only sold 1944. As a joint venture company established in 2010, the current Jeep Guide and even the overall product line of GAC Fick are facing weak sales this year, basically bidding farewell to the standard of mainstream joint venture brands.

GAC Fick market performance did not meet expectations, in addition to the automobile market itself in the downturn, more or with the product quality problems. As early as 2017, GAC Fick recalled 143,900 free light and compass models due to large-scale gearbox problems in the following year, directly or indirectly causing some dealers to withdraw from the network. Also in this year, GAC Fick sales fell 38.99%, expanding to 40.96% in 2019.

In the current Chinese market, both independent brands and joint venture brands constantly improve their weight in the market by introducing new products and new technologies, such as Chang 'an Automobile and Great Wall Automobile, etc., constantly launch new series products and new architecture platforms, while new automobile brands dominated by NIO, Ideal and Xiaopeng accelerate the layout of new energy products through Internet technology, constantly develop and occupy more market share.

In the market of accelerating stock competition, brands such as Dongfeng Renault and Chang 'an PSA have been launched into the market one after another. These brands can be used as a lesson for GAC Fick. How to solve the current short board becomes a must-answer question in the development of GAC Fick. If these problems cannot be solved for a long time, it is undoubtedly only a matter of time before they finally become marginalized.

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