AutoBeta(AutoBeta.net)11/29 Report--

On November 29th, Auchan X5 officially launched, the new car is based on Changan MPA platform, a total of eight models for consumers to choose from, the official guidance price range is 6.99-102900 yuan.

The appearance of the new car uses a new design language, large-size hexagonal forward air grille and straight waterfall middle net design, so that the front face looks very exaggerated, the headlight group adopts a split design, and the top is a long and narrow daytime traffic lamp. In addition, the new car in the front lip, side skirt and other positions added black decoration, the front is also embedded with a red "S" logo to highlight the sense of movement. In terms of size, Auchan X5 length, width and height are 4490/1860/1580mm, wheelbase is 2710mm, positioning compact SUV.

The overall design of Changan Auchan X5 interior is relatively simple, the three-frame multi-function steering wheel adopts flat-bottomed design, the air-conditioning outlet adopts return-shaped design, and the new car uses 10-inch full liquid crystal instrument + 10.25-inch suspended central control LCD screen. physical buttons are retained in the air conditioning control area at the bottom of the screen. In addition, the new car also provides black and red color matching to improve the sense of movement of the whole car.

In terms of power, the new car offers 1.5T turbocharged engines and 1.6L naturally aspirated engines with maximum power of 180 horsepower and 128 horsepower, and maximum horsepower of 300N m and 161N m. In terms of transmission system, 1.5T engine matches 7-speed double clutch transmission, 1.6L matches 5-speed manual transmission and CVT gearbox.

Auchan Automobile is a passenger car brand of Changan Automobile, which was established in April 2018. After Changan Auchan changed its name to Auchan, Auchan released a new brand logo. The new LOGO is made up of four lines of different lengths, tilted like an eagle and looks like a sense of speed.

Auchan has launched Auchan Kesai, Auchan X7 and other models, in addition to Auchan X7, the sales of other models in the market are not optimistic. Data show that Auchan sold a total of 137074 new cars in the first 10 months of 2020, an increase of 22.6 percent over the same period last year, of which the Auchan X7 sold 75683, Auchan Corsai sold only 5193 and Corsai 5 sold only 4280.

It is understood that the Auchan X7 officially launched on November 29, 2019, the new car is also located in the compact SUV, the price range is 7.77-117700 yuan. On March 27, 2020, Auchan X7 added three new models with a price range of 10.99-127700 yuan, using a 1.5T blue whale engine and a 6-speed manual / 7-speed dual clutch transmission.

It is worth mentioning that the latest listing of Auchan X5 also positioning the compact SUV,6.99-102900 yuan price range and Auchan X7 have a certain overlap, whether there will be internal friction remains to be verified. However, Deng Zhitao, general manager of Changan Auchan sales Company, said that although both cars are positioned as a compact SUV, the Auchan X7 is closer to the medium-sized SUV in size, while the Auchan X5 emphasizes sports, so the customer base covered by the two models will also be different.

As the product prices of head independent brands and joint venture brands continue to sink, the pressure on independent brands can be imagined. On November 14, Changan Automobile announced that it would join hands with Huawei and Ningde to build high-end smart car brands and enter the "double high-end" sequence era.

Auchan, as a passenger car brand under Changan Automobile, how to break through has also become a problem that needs to be considered. According to the plan, by 2021, Changan Auchan will launch 12 new products, including 4 new energy products, covering three major market segments: SUV, MPV and cars.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat