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Passat may stop production and withdraw from the market completely in Europe, and become a "special supply car" again.

2024-11-22 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)11/29 Report--

After Volkswagen confirmed a few days ago that its intermediate car Passat will stop production and sales in the US market, there are foreign media reports that Volkswagen intends to stop production of Passat models in the European market. However, the discontinued model is only a hatchback version of the Passat, while the Passat travel version will be retained and is expected to be officially delisted in 2023.

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According to foreign media reports, the Volkswagen stopped production of the Passat hatchback version because of its sales, and the same reason for the previous Passat suspension, but unlike the American market, the European market is not that there is no market for cars, but because consumers in Central and Eastern Europe are more inclined to Skoda's Superb hatchback version, so Volkswagen may choose to stop production of the Passat hatchback version, both of which are medium-sized cars under the same group. Let the speed pie take its place.

It is reported that at present, the sales of the Passat hatchback version and the express hatchback version are comparable in Europe, but the latter is more practical. At the same time, because the station wagon is also the preferred model for Western European consumers, Volkswagen will keep the Passat's travel version.

In response to the above situation, Volkswagen Group has not yet made relevant responses and clarifications.

But Volkswagen has previously made it clear that the competition for Passat is not Skoda, but the growing SUV market. At the same time, with the impact of policy and emissions, Volkswagen is also accelerating the development of electric models, and the European market will gradually be transformed from the fuel market like the electric market in the future, which will also make the niche market's current Arteon (domestically known as CC) four-door coupe and hunting car will no longer have the next generation of products.

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As one of the most representative models of Volkswagen, and the main intermediate car with a long history, it has always been well-known. This model was born in 1973 and has a history of nearly 50 years. It is sold in major automobile markets all over the world.

However, Volkswagen has been the first to stop production in the United States because of poor sales. According to Volkswagen's sales in the United States, it sold 14123 vehicles in 2019, equivalent to an average monthly sales of just over 1000. As the Volkswagen brand has always been inferior to the European market or the Chinese market in the US market, as a more practical SUV model, the Touguan model sold in the United States in 2019 is also much higher than the Passat.

As the European market will also stop production and sale of the Passat hatchback, it means that the model may become another "special model" in the Chinese market in the future. According to the performance of Passat models in the Chinese market, the two product lines currently owned in China, namely FAW-Volkswagen Maiteng (B8) and SAIC-Volkswagen Passat, have a good local sales trend. Among them, the Passat has already become a popular intermediate sedan in the Chinese market, with a total sales of 103967 cars from January to October.

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It is not difficult to see that Volkswagen has stopped producing long-established models in several regions because it is no longer popular in the market, which will reduce the shaping of unprofitable products and shift to higher-margin product models that are more in line with consumer choices, such as SUV or crossover models. At the same time, because electric cars have become a trend, Volkswagen will also accelerate the layout of this field.

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