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As DS brand "heavy model" DS9, since last year has been its news spread, until this year Chang 'an PSA announced the dissolution of delisting, the original Shenzhen factory by Baoneng Automobile, DS brand will be sold to the world as domestic OEM. However, unexpectedly, as a model produced in China, it was the first to be listed in Europe.

According to overseas media reports, DS 9 will be the first to go on sale in the European market and is expected to be officially delivered in September next year. The new car will be available in three power configurations, with prices ranging from € 477,000 to € 800,000 in Europe.

In fact, the new car was officially unveiled in August this year, and the overall style adopts luxurious design. The appearance adopts the latest family design language, the hexagonal large mouth grille adopts woven mesh texture, the headlights are connected to the front grille, and the turn signals are located on both sides of the front enclosure.

From the side, the overall body proportion of DS 9 is very close to that of Peugeot 508, and the two have many similarities, especially the rear window part. DS9 length/width/height are 4933mm/1855mm/1468mm, wheelbase is 2895mm, is a standard mid-sized car.

DS9 tail also has a high degree of recognition, diamond pattern tail light group style, the middle of the new car tail light is connected by chrome trim strip, and the trim strip under the tail light extends to both sides of the tail, official said this is a tribute to the classic design.

In terms of power, the new car will offer 1.8T fuel and 1.6T plug-in hybrid options, including 1.8T engine maximum power 228 hp and plug-in hybrid system maximum power 254 hp. In the drivetrain section, the new car will be matched with an 8-speed automatic transmission.

In terms of interior, DS9 adopts large size LCD center screen and full LCD instrument, top of center console also has a "Clous de Paris" inspired case carved clock, and vehicle start button is also located here.

Although DS is a luxury brand under PSA Group, its road to China is very bumpy. Changan Peugeot Citroen Automobile Co., Ltd. was first established in 2011, and officially landed in China with its products the following year.

Due to poor sales volume and problems in brand operation, DS brand has been declining for many years, and has failed to introduce new cars for localization for two years. At present, the latest domestic DS7 model on sale is still launched at Beijing Auto Show in April 2018.

It was not until the arrival of DS 9 that DS became the first model after reviewing its development strategy in China. However, at present, this model is not the first or unified model listed in China. It is inevitable that there will be some accidents. After all, the tail label of the newly unveiled model is also marked with the words "Baoneng Automobile".

Due to long-term losses, Chang 'an PSA announced its dissolution and sold the joint venture company to Baoneng Automobile, while the original Shenzhen factory was completely taken over by Baoneng Automobile, which means that DS brand will continue to produce and sell in China only by means of contract production. Although the joint venture company and its development in China have failed, DS brand emphasizes that it will not withdraw from the Chinese market and will continue to deepen the Chinese market.

Throughout this year's epidemic, China's luxury car market still maintains a strong growth trend, many luxury car manufacturers continue to increase the layout of new cars in China, Lincoln cars in 2020 also achieved localization, further intensifying the competition pattern of China's luxury car market. However, as a niche brand and product positioning is not high DS, whether to usher in sales growth still has a lot of uncertainty. And as a "domestic OEM model", it did not take the lead in domestic listing, which may also reflect PSA's lack of confidence in DS brand performance in China. After all, as a native European region, DS brand also has more market.

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