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New energy has become a major attempt by many independent car companies to hit the high-end market, including Dongfeng new brand Lantu Automobile, BAIC ARCFOX polar fox brand and so on. At the same time, it has also given birth to a model of joint venture and cooperation to build new high-end brands, such as Guangzhou Auto Kilai and so on. Recently, the news that SAIC, Alibaba and Pudong New area have jointly built a high-end intelligent pure electric car has attracted attention. The project has an investment of 10 billion yuan, and the new brand is named "Zhiji Automobile".

In response to this kind of cross-border and strategic deep joint venture and cooperation car-building model, he Xiaopeng, chairman of Xiaopeng Automobile, made comments on moments.

According to media sources, he Xiaopeng said in Zhiji Automobile, which talked about SAIC Ali cooperation on his moments, "I repeatedly said two years ago that extensive, deep and complementary strategic cooperation is only tactical value, but strategy is a loss. I still think so today."

He doesn't seem to be optimistic about such joint car-building projects. "will the cross-border and deep strategic cooperation between two powerful companies in a stable and profitable market be successful?" he said. The answer must be: there are many successful cases. If stability and profits are removed, will it be successful? The answer seems to be: there seems to be no successful case in the domestic technology industry, and the differences in the implementation of the system cultural route brought about by the struggle for dominance are totally inevitable. Two years ago I repeatedly said that broad, deep and complementary strategic cooperation is only tactical value, strategy is a loss, and I still think so today. But many people will continue to do the same thing again, because logically it seems to be the best route, there is no right or wrong choice in the adult world, and the result will be revealed again in two years' time. "

On November 16, a car-building project jointly invested by SAIC, Alibaba and Pudong New area announced that Zhiji Automobile, a high-end intelligent pure electric vehicle project jointly created by the three parties.

"the initial round financing of this project has reached 10 billion yuan, which is the largest in the car building of the new power. Alibaba has made it clear that he will join the electric car project. " SAIC executives revealed. In the electric vehicle project, SAIC contributed 5.4 billion, Zhangjiang in Pudong contributed 1.8 billion, Ali contributed 1.8 billion, and others contributed 2.8 billion.

According to its plan, the Zhiji brand will be launched in Shanghai in January 2021, with the launch of a car and SUV products.

Zhiji Motor has settled in Zhangjiang Intelligent Park in Pudong New area. It is understood that in the future, Zhiji car users will become the drivers of the whole business chain, such as R & D, production, manufacturing, marketing, and so on. The data generated in the process of daily car use will be automatically processed through AI artificial intelligence to promote product iteration and brand building. In addition, Zhiji Automobile has created a new electronic and electrical architecture, which opens up the ECU controller that is highly related to the driving experience from the bottom, fully integrates customer scenes and car perception, and encourages users to be highly customized.

SAIC said that this investment will give full play to the advantages of partners in the areas of artificial intelligence, self-driving, chips and new energy vehicles, comprehensively promote digital transformation, achieve innovative development, and create a strategic cooperative relationship of win-win and sustainable development.

According to officials, Zhiji currently has more than 200 members, half of whom come from within SAIC, and the other from the cross-border industry. It is expected that by the end of this year, the number of projects will reach 300, and there will be further growth next year.

A few years ago, many enterprises with the label of "Internet + Electric" entered the car-building industry one after another, and the Internet car-building model was popular, but with the fade of the boom, the market returned to rationality, and most enterprises have hovered on the brink of life and death. only a few have been accepted by the market and consumers, and NIO, ideal and Xiaopeng have been listed in the United States. Although NIO, ideal, Xiaopeng sales tend to be stable and increase, but there is still a long way to go to make a profit.

Can the small-scale new energy vehicle market accommodate so many new car brands? The "Zhiji car" built by SAIC and Ali entered the game relatively late, but at least the capital can be solved on its own, and whether it can be accepted by the market remains to be seen. However, the questions and phenomena raised by he Xiaopeng can only be verified by time.

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