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As the head of domestic car-building brands, Xiaopeng Motor has become one of the leaders of the new car-building forces only six years after its establishment. At present, Xiaopeng has two models, Xiaopeng G3 and Xiaopeng P7, which are on sale. As the latest product delivered, Xiaopeng P7 still has a good market reputation in appearance and driving experience.

As a mid-to-high-end car product, Xiaopeng P7 has a certain appearance and driving experience, but many netizens think that the name "Xiaopeng car" is too "rustic". After all, people who can spend 300000 yuan to buy, more or less will take care of face.

Recently, on the Zhihu website, there is a post entitled "Why do we think that many foreign brands are named after their founders, while Chinese brands are difficult to accept after their founders?" "the post sparked extensive discussion. The post points out that many foreign companies are named after their founders, such as Ford, Honda, Toyota, Mercedes-Benz and many other familiar brands, while Chinese brands named after their founders feel "corny". Indirectly or directly ignore brand products.

In response to the post, he Xiaopeng, CEO of Xiaopeng Motor, responded that "it feels like this problem is for Xiaopeng Motor." He Xiaopeng first shared the origin of the name "Xiaopeng car": the original name of "Xiaopeng car" was "Orange car", but at that time, when the trademark was registered, many good names were already occupied and registered, leaving only "Xiaopeng car". At that time, co-founder Xia Heng also asked whether it could be called "Xiaopeng car".

He Xiaopeng said frankly that there were concerns about naming the company "Xiaopeng Automobile" at that time. As an investor, the most taboo thing was to put his money and people into it. At that time, he finally convinced himself and his family.

In the automobile industry, there are many brands named after their founders, such as Toyota, Honda, Ford, Mercedes-Benz Daimler, Peugeot Citroen and so on. He Xiaopeng believes that the ultimate strength of a brand is determined by the strength of the product, not by a single symbol or name. He Xiaopeng said that whether it is Xiaopeng Automobile or XPENG, as long as the scientific and technological intelligence of the products and the quality and technology of manufacturing are good enough, the brand Xiaopeng Automobile will eventually let consumers know, believe and recognize.

In this regard, Xiaopeng Automobile official blog also responded that a loud brand will be an additional item, but the strength of the product is the ultimate factor that determines the level of the brand, not simply depends on a symbol or a name.

From the perspective of recent months, Xiaopeng's performance is indeed relatively optimistic. On August 27th this year, Xiaopeng officially entered the United States Land and New Zealand Stock Exchange under the stock symbol "XPEV". As the delivery volume of Xiaopeng car continues to climb, Xiaopeng Motor is also more popular in the capital market, the stock price is skyrocketing frequently, and the market value is also rising. Xiaopeng was up 0.02% as of Nov. 27, with its latest share price at $64.28, with a total market capitalization of 46.3 billion yuan, while IPO initially had a market capitalization of $15 billion.

Perhaps, the strength of the product is the ultimate factor that determines the level of the brand, but whether the brand is good or bad is also one of the criteria for consumers to select products, especially for products with higher prices, consumers will generally choose brands with a louder audience and will not just consider the level of product power. Generally speaking, product power and brand power are two complementary factors, a good brand positioning, and the gradual development of good product power, presumably no consumers will reject such a brand.

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