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In the current stock era in China, the market competition of the best-selling compact models is becoming more and more fierce, and many brands have promoted the growth of model sales through the strategy of substantial profit. Such a move has undoubtedly reduced the profits of car companies, and most of the best-selling brands have also added more small-engine models.

A few days ago, Bora, the best-selling car model under FAW-Volkswagen, has been revamped every year, with a total of 10 models, including six 1.5L models, two 1.4T models and two new 1.2t models, with an official price range of 11.2-157000 yuan. At the same time, the official also raised the price of the whole series of models by 1,000 yuan.

This has also raised the starting price of Bora to more than 110000 yuan, but in the current terminal market, current models have been given a discount of 35000 yuan, equivalent to the naked car price of low-equipped models has also dropped to less than 80, 000 yuan, competing with many joint venture brands.

As a result of the annual modification of the Volkswagen Bora, the appearance of the car has not changed much, only the technological configuration of the old model has been upgraded, including central control screen, liquid crystal instrument and vehicle networking system.

The appearance of the basic continuation of the Volkswagen family "doll" shape, the body size of 4663-1815-1462, wheelbase of 2688, can also be regarded as a standard compact model. It is worth mentioning that the modified Bora has been replaced with a new brand LOGO.

The interior also maintains the current design, adding only 10.3in Active Info Display all-liquid crystal digital instruments and CNS3.0 intelligent vehicle navigation infotainment system to the 1.5L and 1.4T high-end models.

The biggest change for the new car is the addition of 1.2T models to the new car, which has the same Volkswagen EA211 engine as 1.4T, but there is a price gap between the two engines. This is also Volkswagen's choice to increase consumers' access to turbine engines at a lower threshold. The advantages and disadvantages of both are also very obvious. 1.2T engine can achieve lower fuel consumption standard, which is suitable for urban transportation, while 1.4T engine is more powerful and accelerates vigorously.

According to the comprehensive data, the maximum power of 1.5L engine is 113 horsepower and peak torque is 145 Nm; the maximum power of 1.2T engine is 116 horsepower and peak torque is 200 Nm; the maximum power of 1.4T engine is 150 horsepower and peak torque is 250 Nm. In terms of transmission, it matches 5-speed manual, 6-speed manual self-integrated gearbox and 7-speed double clutch transmission.

As for the new models and configuration upgrades of Volkswagen Bora, we can also see that Volkswagen wants to achieve the launch of more models, and then expand the choice of consumers with different needs, so as to ensure the sales of models and brands. After all, the sales of the new Bora are at the forefront of the market segment, with a total of 39855 vehicles sold in October, second only to Nissan Xuanyi and Volkswagen Longyi, and become the highest-selling model of FAW-Volkswagen.

From the current German, Japanese and other best-selling brands gradually put into more small displacement models, we can also see that under the policy and market trend, we hope to enrich consumers' choices through lower price threshold, so as to ensure the market share in China.

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