AutoBeta(AutoBeta.net)12/01 Report--

Just entered the first day of December, two new power car companies have taken the lead in announcing the good news. According to the latest sales figures released by Xilai and Xiaopeng, both hit record highs.

According to official figures from NIO, a total of 5291 vehicles were delivered in November, an increase of 109.3% over the same period last year. Compared with 5055 vehicles delivered in October this year, monthly delivery reached a new high in November, exceeding 5000 again. In terms of vehicle models, ES8 delivered 1387 vehicles, ES6 delivered 2386 vehicles and EC6 delivered 1518 vehicles.

NIO delivered a total of 36721 units in the first 11 months of 2020, up 111.1% from the same period last year, and a total of 68634 units since June 2018, which keeps the company with the highest sales among the new power car companies this year.

The increase in new orders from NIO in November also benefited from the BaaS (Battery as a Service) model of battery rental service launched by NIO, which now accounts for 35% of the order, which fully proves the market's recognition of this new business model.

It is understood that BaaS service is a new business officially launched by Ulai in August this year. Under this business plan, there is no need to purchase batteries for the purchase of all-series models of Ulai, and the car price can be reduced by 70, 000 yuan (corresponding to 70KWh power battery pack), with a monthly service charge of 980 yuan.

However, high sales does not mean that NIO's profits are the highest of all the new power car companies. Data show that in the third quarter of this year, the ideal car gross profit margin reached 19.8%, which is approaching Tesla's 23.5% in the same period. Then came Ulai, where both the gross profit margin of car sales (14.5%) and the comprehensive gross margin (12.9%) reached double digits. Xiaopeng Motor just became a regular employee in the third quarter of this year.

Generally speaking, companies with high gross profit margin have strong premium and bargaining power, and high sales gross margin also means that the company's net profit is relatively high. Therefore, the gross profit margin is an important indicator that affects the stock price of new energy vehicles.

It is worth mentioning that the market capitalization of the five-year-old newly built car company "NIO Automobile" closed on November 27, surpassing BYD to become the most valuable car company in China. The share price closed at $54, bringing the total market capitalization to $72.84 billion (479.7 billion yuan). Last year, the share price of NIO fell to more than $1. It can be seen that the development is still relatively considerable.

On the same day, Xiaopeng also released the latest delivery data, which showed that the total delivery volume of Xiaopeng reached 4224 in November, an increase of 342% over the same period last year and a new high in 2020, and a total of 21341 units were delivered from January to November in 2020, an increase of 87% over the same period last year.

In terms of specific models, the Xiaopeng G3 delivered 1492 units a month, an increase of 59% over the previous month, reaching a new high in 2020. The monthly delivery volume of Xiaopeng P7 was 2732, an increase of 30% over the previous month, setting a new record for monthly delivery. since the launch of scale delivery at the end of June this year, it has delivered a total of 11371 units, setting a record for single model delivery of the new power brand.

In addition, at the 2020 Guangzhou Auto Show, Xiaopeng also unveiled a special version of the P7 model, called "Pengyi version", with a price of 36.69-409900 yuan. It is expected to be delivered in March 2021, and the new car will compete in the medium-sized pure electric sedan sedan market as the flagship version of the P7. The biggest highlight of the new car is the use of scissors door design on the basis of P7. In addition, the car body painting has also become fluorescent green. It was visually cool when the door was opened.

At the same time, CEO he Xiaopeng revealed their latest development in self-driving technology-- the world's first mass-produced smart car equipped with lidar will be launched next year. This also means that Xiaopeng Automobile will be the first car company in China to use this technology. This also led to the opposition between he Xiaopeng and Musk.

He Xiaopeng also replied, "it seems that the next-generation self-driving structure of Xiaopeng, which includes lidar, that we released yesterday upset someone in the west." What I want to say is that rumor-mongering has long proved that it is impossible to beat any competitors. Starting from next year, when you are on autopilot in China, you should be prepared to be beaten by us so that you can't find the east. As for international, we will meet. " It can be seen that Xiaopeng Automobile is also full of confidence in its own products with the gradual rise of the market.

For the two new power car companies that are the first to announce their sales performance, the increase in sales not only reflects that the domestic new energy vehicle market has gradually picked up since the second half of the year, but also reflects that consumers' recognition of car brands is increasing.

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