AutoBeta(AutoBeta.net)12/03 Report--

On December 3, four joint venture brands were the first to release sales data in China. Guangzhou Auto Honda, Dongfeng Honda, SAIC General Buick and Changan Ford all achieved substantial monthly growth. At the end of the year, when the impulse achieves the sales target, the phenomenon of a sharp increase in manufacturers' sales may become the norm.

Honda increases by 20%

Honda sold 171308 terminal cars in China in November, up 22.1% from a year earlier and growing for the fifth month in a row, according to Honda's official Chinese figures.

According to the two joint ventures, GAC Honda sold 85985 vehicles in November, up 24.5 per cent from a year earlier, while Dongfeng Honda sold 85323 vehicles in November, up 19.8 per cent from a year earlier.

Honda's sales in China continued to rise, driven by Accord, Haoying, colorful Zhi, Ling Pai, Feido, CR-V, Civic and XR-V, all of which sold more than 10, 000 vehicles in November, including Accord, CR-V and Civic.

Affected by the epidemic, Honda's sales fell sharply in the first half of the year, and after continuing to make efforts in the second half of the year, it also ushered in a time of sales growth. From January to November, Honda's terminal sales in China totaled 1.4181 million, up 0.5% from a year earlier, while Guangzhou Auto Honda and Dongfeng Honda's cumulative sales were basically the same as last year.

In terms of new cars, after the launch of the Dongfeng Honda hatchback Civic, the small car LIFE (Laifu Sauce) will also be available within 12 months. As part of Honda's two-car strategy in the Chinese market, Dongfeng Honda LIFE and Guangzhou Auto Honda fly are sister models, with little change in appearance and power using a 1.5-liter in-line 4-cylinder naturally aspirated engine with a maximum power of 131hp, peak torque 155Nm and CVT gearbox.

Buick increased by 50%

According to data released by SAIC GM, Buick brand sales in November were 110298, up 54.6% from a year earlier, the eighth consecutive month of growth. In the first 11 months, Buick sales totaled 797700.

MPV is the sales pillar of the Buick brand. The Buick GL6 sold 1932 vehicles in November, which remained tepid, while the GL8 series sold 18196, with a cumulative sales of 136891 from January to November, continuing to lead the joint venture MPV market.

In the SUV sector, Buick SUV sales totaled 27678 vehicles in November, up 73.9% from a year earlier. Among them, Anke Banner sold 2976 vehicles in November; Ankewei S sold 8278 vehicles; and Ankewei sold 13529 vehicles.

In the car sector, LaCrosse sold 5575 cars in November, up 53.3 per cent from a year earlier, Regal 13219 in November and Yinglong 40440 in November. Buick car sales growth, can not be separated from the "price for volume" measures.

Buick suffered from the "three-cylinder" strategy, causing damage to both brand and sales. Niu Feng, the new Buick marketing minister, said: the strategy of "fully replacing four-cylinder engines with three-cylinder engines" is indeed ill-considered, and the three-cylinder engine is not completely out of the Buick product series, and its sales share remains at 30%. 35%. In the future, Buick will adhere to the technical route of 1.3T+48V.

Changan Ford increased by 30%

According to the manufacturer's latest sales, Changan Ford achieved retail sales of 20100 vehicles in November, up about 30% from a year earlier, and retail sales exceeded 20, 000 for the second month in a row.

The monthly sales of 20, 000 units, which plummeted from 940000 in 2016 to 184000 in 2019, is Changan Ford's latest move to reverse the downward trend. After the domestic launch of the new models of Ruiji and explorer, Changan Ford's product lineup has been further expanded and sales increment has been provided. From January to November, the Changan Ford SUV family grew by nearly 70 per cent year-on-year, with Ruijie growing by 4 per cent, according to official figures.

The market performance of Ford Ruiji, which has attracted a lot of attention, is not amazing. According to data, Ford Ruiji sold 3671 vehicles in October, with a cumulative sales of 29782 from January to October.

After getting rid of the impact of the epidemic, China's auto market has entered the fast lane of rapid growth, and the sales of many car companies have picked up, and are expected to stop falling and pick up by the end of the year. With the last month left in 2020, car companies are also trying to make a good performance report, and meeting sales targets on impulse may be a collective measure of car companies.

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