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Korean Hyundai Automobile, once a cutting-edge brand in the mouth of domestic consumers, has achieved rapid sales growth because of its leading appearance design and high performance-to-price ratio. In recent years, the performance of Hyundai in the Chinese market continues to be depressed, and some of the former best-selling models have gradually faded out of the market, and one of the objective reasons is that appearance design is no longer the advantage of modern automobile brands.

This is not, look at the netizens' evaluation of the new Beijing Hyundai ix35, you can know the general situation.

The compact SUV,ix35, which is exclusive to Hyundai in the Chinese market, has once become the sales pillar of Beijing Hyundai, with monthly sales of more than 10, 000 units, which is comparable to the mainstream Japanese and German compact SUV. However, with the decline of Beijing Hyundai's overall product competitiveness, the market performance of ix35 has gone from bad to worse.

As part of Hyundai's transformation in China, the current ix35 model is about to usher in a medium-term change nearly three years after its launch. The new ix35 appearance and interior decoration adjustment is larger, it can be said that under the leadership of the local team in China, ix35 has almost become a "special car".

According to Beijing Hyundai official sources, the new ix35 will be launched within 12 months. The new car has already been unveiled at the Guangzhou Auto Show, and the new ix35 has arrived at the terminal dealer.

In terms of appearance, the front shape of the new ix35 is completely different from the current model, with horizontal headlights on the front face connected to the large-size medium net, and the grille shape has also been changed to an interwoven style, while the front bumper has also been redesigned.

There is little change in the side shape and cash, and the unique C-column shape continues. In terms of body size, the length, width and height of the new car are 4500, 1850, 1680 (1710, 1715) mm, wheelbase 2640mm, respectively.

In contrast, the rear shape of the new car has changed greatly, the taillight has a black background through style design, the central modern English letters replace the traditional LOGO scheme, and the lower bumper shape echoes the front face style well.

The interior decoration is mainly replaced with a larger embedded vertical central control screen, which further increases the intelligent function.

In terms of power, Beijing Hyundai's new ix35 will continue to carry 1.4T turbocharged and 2.0L naturally aspirated engines with maximum power of 140hp and 160hp respectively. In terms of transmission, it may continue to match a seven-speed double-clutch transmission, a six-speed manual transmission and a six-speed manual transmission.

Of course, Beijing Hyundai ix35 is an exclusive model in the local market, and because of its price and market positioning, it is also out of line with Hyundai's global models in design, so it has been complained by many netizens. Some netizens concluded: I can't bear to look directly at it!

In fact, with the new Elantra and Sonata coming on the market one after another, the market competitiveness of Beijing Hyundai products has also been enhanced. However, the strategy of multi-generation sales has not been given up. Beijing Hyundai is still carrying out localization transformation on the basis of the old models, in order to achieve a breakthrough in the product line and sales volume.

Beijing Hyundai ix35, it is really difficult to return to the peak of monthly sales of 10,000 vehicles. Figures show that Beijing Hyundai ix35 sold 3453 vehicles in October, down 49.2 per cent from a year earlier, and accumulated sales of 48800 vehicles in the previous month, down 55 per cent from a year earlier.

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