AutoBeta(AutoBeta.net)12/06 Report--

Toyota Hanlanda is very popular in the domestic market. Under the promotion of good comprehensive product strength, its market popularity and reputation have not diminished for many years, and it has always had a high position in the seven joint venture SUV markets. In view of its myth by the market and the fact that it almost does not face its competitors directly, it is common for Hanlanda to increase its price at the end of the market. Under the influence of various factors, Toyota Hanlanda's market value preservation rate is also high, and even by netizens as "belief invincible" existence.

Recently, a used car running 140000 kilometers appeared in a GAC Toyota dealership. at that time, the new car landed at 350000 yuan, but now the second-hand sales are nearly 250000. It is also difficult for many netizens to understand why a second-hand Hanlanda would pay such a high price.

According to the sales promotion of GAC Toyota dealers, the second-hand Hanlanda is equipped with a 2.0T engine and automatic transmission, and the specific configuration is not clear, but the car has traveled 140000 kilometers and was first licensed in June 2016. at that time, the landing price of the new car was 350000 yuan.

Even though the car is four and a half years old and has driven 140000 kilometers, the second-hand Hanlanda is still priced at a good price. In the sales promotion of the dealer, the price of the car is 249800 yuan.

If calculated according to the landing price on the sales promotion, the second-hand Hanlanda has only dropped 100000 yuan relative to the new car, and the value preservation rate is equivalent to 71.4%.

It is worth noting that GAC Toyota dealers in the sale of used cars, for the source of cars can be divided into two categories, namely certified used cars and Xinyue used cars. The used Hanlanda described above belongs to the category of Xinyue used car.

Xinyue used cars have less condition and quality assurance than officially certified used cars. For example, Xinyue used car, there is no complete record of routine maintenance in 4S store, the quality of mechanical and electrical system and exterior interior can not be guaranteed, and whether the mileage is true and reliable is not explained. The promise given by the dealers is to exclude accident cars, water-immersed cars and burning cars, do not involve legal disputes, and complete the commercialization operation in accordance with official standards, and pass the quality inspection of authorized outlets.

Therefore, it can also be expected that if the Hanlanda is officially certified as a used car in the same situation and in the same condition, the sales price may go up further. But at present, netizens have made a lot of noise about the second-hand Hanlanda displayed by the dealers.

Some netizens think that this price is really invincible. "re-preservation is also a second-hand car, 250000 new cars can choose more, this is the car vendors in the hoax," netizens also said: can only say that the market is deformed.

Of course, some netizens analyzed that "there is a price but no market", which may be the publicity done by dealers to sell new cars. The netizen said: "this is to throw a brick to attract jade to do 'trust', or to attract customers to have the illusion of 'value' to sell new cars."

Nowadays, with the fierce competition in the automobile market, the major brands are scrambling to reduce prices for quantity, and it is very common for new cars to be sold at large discounts at the terminal. For example, Hanlanda's other joint venture brand models of the same level have different degrees of preferential treatment at the terminal. The price of 250000 yuan, buy a four-and-a-half-year-old second-hand Hanlanda or other brands of new cars, perhaps consumers will have a different choice. Some netizens are worried about whether this second-hand Hanlanda with a price tag of 250000 can be sold after all. Some netizens think that it seems that we all underestimate the power of brand belief.

Toyota Hanlanda is a hot-selling joint venture medium-sized SUV, and the domestic version has been relatively strong since it was launched in 2009. Under the influence of comprehensive product strength and brand reputation, the terminal price increase and other cars are more common, and the used car market also continues to have a strong price, and its value preservation rate is one of the higher models under the Toyota brand.

Is the price determined by the market, or is the dealer boasting? What do you think of this four-and-a-half-year-old second-hand Hanlanda with a mileage of 140000 kilometers at a price of 250000?

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat