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As the medium-sized SUV of Changan Ford, Ruijie was once one of Hanlanda's strongest competitors, but with the update of the model and the launch of more medium-sized SUV, Ruijie gradually lost its competitive advantage, and the gap between Ruijie and Hanlanda became wider and wider.

Recently, some media reported that Changan Ford will launch the new Ruijie on December 22nd, and its appearance and interior have been adjusted to varying degrees. In addition, the new car may be renamed "Ruijie PLUS". Let's take a look at the changes.

According to the spy photos exposed by the media, the new sharp edge has been replaced with a brand-new forward air grille, which is polygonal in shape, and is covered with horizontal and wavy decorative strips, which is consistent with the latest style of the Ford family. At the same time, the front surround shape has been upgraded again, and the "J" type chromium-plated decorative strips and the fierce headlamp group appear to be particularly exaggerated.

The larger adjustment of the new car is the interior layout. Judging from the spy photos exposed, the new Ruiji will adopt a double screen design, the cash semi-liquid crystal dashboard and the central control vertical screen will be cancelled, and the original position will be changed to the air-conditioning control area. The shift mechanism is still designed with a knob. In addition, the new car will be available in 5-seat and 7-seat versions.

There is no power information for the new Ruijie, but it is not expected to be adjusted. The powertrain of the current model is still on sale, with a 2.0T four-cylinder turbocharged engine and 2.7T twin-turbocharged six-cylinder engine. The maximum power is 245 horsepower and 322 horsepower, the transmission system matches the eight-speed manual transmission, and some models will also be equipped with four-wheel drive system. Finally, as a medium-term revamped model, the new car may be renamed "Ruijie Plus".

Data show that Ford Ruijie is the third SUV model launched by Changan Ford after the wing tiger and wingbo. the latest Ruijie model currently on sale is launched in November 2019, with a price of 22.98-389800 yuan. Ford Ruijie sold 2480 vehicles in October, with a cumulative total of 19866 in the previous month, with an average monthly sales of less than 2000, according to the data.

In fact, Ford Ruijie's product performance is not poor, in line with the pricing standard starting from 230000 yuan. However, with the decline of Changan Ford's influence in recent years, it has affected the status in the minds of consumers in the sharp world. In recent years, with the launch of more and more excellent medium and large SUV, such as Tanyue, Ankewei, Tuguan L, Red Flag HS5 and so on, these models are superior to Ruijie in product power or brand strength, and consumers have more choices when choosing. In addition, Changan Ford recalled 200000 vehicles in November last year, which also led to its declining sales.

From the comments of netizens, there are different views on the adjustment of the appearance and interior of the new Ruijie. Some netizens think that the change is getting uglier and uglier, while others think that "the central control looks much more comfortable." As for whether it can be recognized by consumers after the change, wait for the test of the market!

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