AutoBeta(AutoBeta.net)12/08 Report--

According to the latest data released by the Passenger Association, the retail sales volume of narrow passenger car market in November 2020 was 2.081 million vehicles, with a year-on-year growth of 8.0%; the cumulative retail sales volume of narrow passenger cars in November before 2020 was 17.002 million vehicles, down 8.3% year-on-year.

According to the retail sales rankings released by the Association, there was no significant change in the automakers shortlisted in November this year. According to the list, SAIC GM, Chang 'an Automobile, Great Wall Motor, SAIC GM Wuling and other automobile enterprises have achieved strong growth, while SAIC Volkswagen continues the double-digit decline trend. It is also worth noting that Geely Automobile also experienced a decline in November.

The top two automobile enterprises are still FAW-Volkswagen and SAIC Volkswagen, but it can be seen that the sales gap between FAW-Volkswagen and SAIC Volkswagen is widening. Data show that FAW-Volkswagen retail sales in November for 223,000 vehicles, Year-on-year growth of 7.9%, And SAIC Volkswagen again fell double digits, November retail sales fell 23.4% year-on-year to 151,000 vehicles, This is SAIC Volkswagen 11 consecutive months of year-on-year decline, Is also the list of the largest decline in the car enterprises.

In the fast lane of continuous growth of the market, SAIC Volkswagen, which is in the head automobile enterprise, obviously stalls, forming a big contrast with the market as a whole. As for why the sales volume of SAIC Volkswagen continues to decline, in fact, there has been sufficient analysis in the previous article. There are many reasons, but the root cause is related to the collapse of the reputation of SAIC Volkswagen's products and the weak competitiveness of newly produced products and modified products.

Recently, there have been media reports that due to insufficient supply of semiconductor chips, North and South Volkswagen entered a state of shutdown at the beginning of the month. In response to the news, Volkswagen China said the supply of chips for some electronic components had been affected due to uncertainty caused by the Xinguan epidemic. Responding to questions via email, the company said the issue posed a risk of disruption to vehicle production and that customer deliveries had not been affected so far. That is to say, the shortage of semiconductor chips may affect production, but it will not cause major obstacles to terminal delivery in the short term.

SAIC GM still ranked third, with 145,000 narrow passenger car retail sales in November, up 13.2% year-on-year. According to the data, the gap between SAIC Volkswagen and SAIC Volkswagen is narrowing constantly. If SAIC Volkswagen cannot improve the situation of continuous decline in sales volume, the possibility of being overtaken by SAIC GM in the later stage cannot be ruled out.

Buick sold 110,300 vehicles in November, up 54.6 percent from a year earlier, while luxury Cadillac sold 24,300 vehicles in November, up 45 percent from a year earlier, according to official figures.

Buick and Chevrolet brand mainstream models in the four-cylinder engine after a large increase in sales, while some three-cylinder models sales remain depressed. Domestic consumers 'acceptance of three-cylinder machines is not high, resulting in a continuous decline in sales of three-cylinder models, but even in this market environment, SAIC GM does not intend to give up three-cylinder machines, but adopts the coordinated development of three-cylinder machines and four-cylinder machines. As for the luxury brand Cadillac, sales have also increased significantly in recent months, mainly due to the results of the "price-for-volume" sales strategy in the terminal market, which is one of the important ways for the brand's sales to continue to grow.

Let's look at the independent automobile brands. In addition to Geely Automobile, Great Wall, Chang 'an and SAIC GM Wuling have achieved growth.

Specifically speaking, Geely Automobile is still the head automobile enterprise of its own brand. The retail sales volume of narrow passenger cars in November was 139,000, down 0.9% year-on-year. In the final sprint process, Geely car decline really let people some surprise. According to official data, Geely's cumulative sales volume from January to November was 1.166 million vehicles, 88% of the annual sales target of 1.32 million vehicles, which means Geely needs to sell 154,000 vehicles in the last month, and Geely has not yet achieved high sales results since this year, so it is still very stressful to meet the sales target. Of course, December is the traditional winter sales period, coupled with the hot sale of Xingrui, does not rule out the possibility of Geely completing the target. It is understood that Geely Star Rui sold 7,071 vehicles in November.

The retail sales volume of Great Wall Motor in November was 116,000 vehicles, up 24.3% year-on-year. According to official figures, Haval H6 and Haval F7 sold 55,001 and 12,087 units respectively in November, Haval Big Dog sold 8,555 units and Euler Black Cat sold 9,463 units in November. While speeding up product launch, Great Wall Motors will also bring sales growth. It is understood that Haval First Love will be listed this month.

Chang 'an Automobile also performed very well. The retail sales volume in November was 110,000 vehicles, up 36.8% year-on-year, the highest increase among the top ten automobile enterprises. At present, Chang 'an automobile passenger car plate has Chang' an and Chang 'an Auchan two brands, the main sales volume is still from Chang' an brand, November Chang 'an CS75 series sales volume of 32,759, Chang' an Yidong November sales volume of 21,148, CS55 series and CS35 series respectively for 14,295 and 10,578, UNI-T is 10,016, monthly sales continue to break ten thousand.

SAIC GM Wuling owns three brands, Wuling, Baojun and Xinbaojun. The retail sales volume of narrow passenger cars increased by 18.5% to 100,000 units in November. The continuous hot sales of Wuling Hongguang and Hongguang MINI were the main sources of sales growth. Wuling Hongguang MINI sold 37,070 units in November, and the newly launched Wuling Kaijie also sold 7,049 units.

The last three seats are Japanese brands, Dongfeng Nissan November retail sales of 136,000 vehicles, an increase of 8.2% year-on-year. Dongfeng Nissan's sales growth is still from Xuanyi, Teana, Xiaoke and Qijun, of which Xuanyi sold 65,098 vehicles in November, Teana sold 13,643 vehicles, Qijun and Xiaoke sold 17,932 vehicles and 17,263 vehicles respectively.

Honda's joint ventures in China, Guangqi Honda and Dongfeng Honda, ranked ninth and tenth respectively, with retail sales of 86,000 and 85,000 vehicles respectively in November, among which the sales volume of Accord, Civic and CR-V models exceeded 20,000. According to the latest news, Dongfeng Honda LIFE will be launched on December 15, which is the sister model of GAC Honda Fit.

After falling out of the top 10 in October, Toyota's two joint ventures once again missed the list. According to official data, GAC Toyota sold 77,400 vehicles in November, up 14% year-on-year; FAW Toyota sold 82676 vehicles, up 18% year-on-year.

In December, China entered the winter sales period of passenger car market, and most of the policies to promote automobile sales will have a certain impetus to the automobile market in December. In addition, the year-end impulse and marketing activities will also promote car sales, December sales are expected to rise month-on-month, year-on-year decline further narrowed. The state and local governments have proposed a new round of consumption promotion policies such as expanding automobile consumption and encouraging automobile scrapping and renewal in rural areas, which will take a certain amount of time to implement and release, and the automobile market will gradually boost in the future.

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