AutoBeta(AutoBeta.net)12/09 Report--

The sense of existence of French joint venture brands in China is getting lower and lower. With the delisting of Dongfeng Renault, the market focus has gradually shifted to Dongfeng Peugeot and Dongfeng Citroen. Caught in the plight of a sharp decline in sales, brand influence and product market performance also lags far behind competitors, French joint venture brands have not been able to break away from the brink of danger. Under such circumstances, Chinese and French shareholders have reached a consensus that apart from providing funds to tide over the difficulties, they also intend to speed up the listing of new cars and enhance market competitiveness to reverse the decline.

At the Guangzhou auto show in November, Dongfeng Peugeot unveiled medium-term revamped 4008 and 5008 models. Recently, the new 4008 and the new 5008 have been declared in the catalogue of new cars by the Ministry of Industry and Information Technology, which means that the launch of new cars has been put on the agenda.

Dongfeng Peugeot 4008 is based on overseas Peugeot 3008 models, the new car uses Peugeot's latest design language, the front face is more fashionable than the current style, and the logo is changed to a new style synchronized with overseas.

From the declaration map, the new car as a whole continues the overseas version of Peugeot 3008 body styling. As a medium-term modified model, compared with the current model has a larger upgrade, the front face uses the borderless design concept, the front grille uses dot matrix chrome plating decoration, the middle net and headlights are integrated as a whole. In terms of headlights, the new car also continues Peugeot's latest "tear-eye style". The headlights have been redesigned to make the outline sharper, and two fanged LED daytime driving lights protrude from the lamp group.

From the side of the body, the new car uses a hidden B/C/ D-column design to create a suspended roof effect. The design of the tail continues the shape of the current model, the taillight is the classic "lion claw taillight", and uses the black design.

In terms of body size, the length, width and height of the new car are 4510/1850/1628mm and the wheelbase is 2730. In terms of rims, the new car can provide 17-inch, 18-inch and 19-inch rims according to different configurations.

Interior design is a major feature of the Peugeot brand, the new car will still use a strong sense of technology Peugeot i-Cockpit style design, the whole will not change much. However, in order to enhance the car's sense of technology, the car will use a brand new 12.3-inch LCD instrument and a larger 10-inch central control screen.

At present, only 1.8T engines have appeared in this declaration, and 1.6T models will be launched. For reference, the current Peugeot 4008 is equipped with 1.6T and 1.8T turbocharged engines with maximum power of 170hp and 211hp, peak torque of 250Nm and 300Nm respectively, and the transmission system will match six-speed and eight-speed manual transmissions. The plug-in hybrid version uses 1.6T plug-in hybrid system, the comprehensive power of the system is 301 horsepower, the maximum torque is 520 Nm, and the transmission system matches the 8-speed manual gearbox.

In addition, Dongfeng Peugeot also declared a new 5008 model, a medium-sized SUV, with a design upgrade and a new family language as a medium-term revamped model.

In terms of appearance, the main changes of the new car are concentrated in the front face. compared with the current model, the new car adopts the new sharp design language of Peugeot brand, the forward air grille with scattered dot matrix shape, and the new Peugeot brand lion emblem LOGO. The style of the new car intake grille and headlights is quite different from the cash, and the overall look and feel is more athletic.

The rear of the car basically continues the cash style, and the taillights are smoked and blackened. In terms of body size, the length, width and height of the new car are 4670 mm, 1855 and 1655 mm, respectively, and the wheelbase is 2840mm.

On the power side, the new 5008 will continue its current powertrain and provide 1.6T/1.8T turbocharged engines. Among them, the maximum power of 1.6T engine is 170 horsepower, the maximum torque is 250 Nm, the transmission system matches 6-speed automatic transmission, the maximum power of 1.8T engine is 211 horsepower, the maximum torque is 300 Nm, and the transmission system matches 8-speed automatic transmission. all meet the national six emission standards. The declared values of fuel consumption of the two models in the declaration chart are 6.3L/100km and 6.5L/100km respectively.

It is reported that the medium-term changes of 4008 and 5008 will be officially put on the market in the first half of next year.

The depressed market performance of French car brands in China has been going on for many years, and the current situation of weak brands and products has not been reversed for many years. DPCA sold 5668 cars in November, down 22.1% from a year earlier, according to an official report, with cumulative sales of 43870 from January to November, down 59.4% from a year earlier. It can be expected that it will be very difficult for DPCA to sell more than 50,000 units in 2020.

In fact, since the beginning of this year, Chinese and French shareholders have made a number of adjustment measures and provided a number of funds to support DPCA's transformation and strengthen marketing, brand building and channel development. Chen Bin, the new general manager of DPCA, said that he will lead the cadre staff to take solid steps in marketing breakthroughs, improving quality, reducing costs and deepening reform as soon as possible. He also said that he will lead cadres and staff to strengthen their confidence, burn their bridges, fight back, give priority to solving problems at the end of the market, achieve a month-on-month increase in sales as soon as possible, and strengthen the confidence of all parties. At the same time, do a good job in the key work of the whole value chain, improve the capability of the enterprise system, and better support the sales work.

Indeed, DPCA has reached the stage of "back-to-back war", the market performance in 2021 will be a very critical point, after all, for enterprises and brands, there is no way out.

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