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The chairman of Changan Automobile has attracted a lot of market attention since it announced that it would work with other two leading sectors, Huawei and Ningde era, to create a new high-end smart car brand and high-end products. It is worth noting that this cooperation, which has just been announced, has been rapidly promoted, including continuous "recruitment."

According to the Daily Business News, citing an employee involved in the research and development of a high-end brand, the employee said that the research work on the high-end brand is progressing step by step, and the project is code-named E11 inside Changan Automobile. However, no further details were given on the details, saying that the release of the company would prevail.

As soon as the project cooperation was completed, the media found on a recruitment website that since December, Changan Lailai New Energy Automobile Technology Co., Ltd. has been in three cities, including Jiangbei District, Nanjing and Shanghai, in Chongqing. released a large number of recruitment information, such as manufacturing department, procurement department, IT department, finance department, as well as recruitment location manager, production procurement manager, intelligent network director and other positions.

One of the requirements for the position of "senior manager of exquisite craftsmanship" mentioned that the candidate must have at least 3 years of experience in completing a project in a mainframe factory of luxury car brands (such as Audi, Lexus, etc.). This means that it coincides with the positioning of Changan's high-end brand.

At the same time, Changan Ulai in Shanghai recruitment positions in the "store designer", "location manager" and other positions, work in Shanghai City God Temple and other bustling business areas.

Combining the above situation, it also indicates that Changan Ulai may still be one of the carriers of the new high-end brand of Changan Automobile in the future.

In 2018, Changan announced its third business plan and reorganized its brands to create a four-brand system composed of Changan Automobile, Auchan Automobile, Kacheng Automobile and the high-end brand (tentatively named AB).

Relevant data show that in 2017, Changan signed a strategic cooperation agreement with Xilai Motor. The two sides agreed that the two companies will cooperate in the field of intelligent network connection and new energy vehicles. When Changan Ulai was established, the two sides of the joint venture announced that the new company had settled in Nanjing Jiangning Development Zone, with a total investment of 5 billion yuan, and construction had started in the same year. But so far, Changan NIO's strategic planning, brand LOGO and products have not yet been announced.

In the first half of this year, Changan Automobile's stake in Changan Lai rose to 95.38%, and the registered capital of the latter increased from 98 million yuan to 188 million yuan. Li Bin, former chairman of Changan Lailai, was replaced by Tan Benhong, executive vice president of Changan Automobile.

Therefore, it can be seen that with the announcement of Changan Automobile, Huawei and Ningde era to jointly build high-end smart car brands, Changan Ulai may launch high-end brand new energy models, and its production and R & D will mainly rely on Changan system.

In fact, under the upsurge of high-end competition of independent brands, Changan Automobile once launched to develop with the help of PSA's high-end brand DS, only to be sold at a huge loss. Changan, which is keen on multi-front operations, has also launched the Changan Lai and UNI series, focusing on the UNI series will become the upward carrier of fuel model brands. Therefore, how to invigorate "Changan NIO" has become the group's current plan.

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