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After the first 11 months of 2020, the sales ranking of passenger car manufacturers is also officially announced. Half of the top 15 lists rise and fall, and the overall change is relatively large. Even if the sales volume of the last month cannot be determined, the current annual ranking can basically take shape.

On the whole, North-South Volkswagen and SAIC GM occupy the top three positions unchanged, the three independent automobile enterprises perform brilliantly, Japanese automobile enterprises basically realize year-on-year growth, and joint venture luxury automobile enterprises grow rapidly. In the top 15 list, only SAIC Volkswagen, SAIC GM Wuling and Beijing Hyundai fell far more than the market average.

(Multiplying union data)

Top three unchanged

If there is no accident, FAW-Volkswagen, SAIC Volkswagen and SAIC GM will continue to be the top three passenger car companies in China by annual sales volume. The difference is that FAW-Volkswagen achieved counter-trend growth, while SAIC Volkswagen and SAIC GM continued to decline.

In 2018, the annual sales volume of SAIC-Volkswagen exceeded FAW-Volkswagen, and both automobile enterprises exceeded 2 million vehicles; in 2019, FAW-Volkswagen achieved reverse overtaking while maintaining 2 million vehicles. Entering 2020, the two car companies appear differentiation, SAIC Volkswagen "falling" nearly 20% decline, and FAW-Volkswagen will become the only passenger car company with more than 2 million sales this year.

FAW-Volkswagen accumulated sales of 1.87 million vehicles in the first November, up 1.4% year-on-year, accounting for up to 11% of the passenger car market share, according to the association. Volkswagen brand is still FAW-Volkswagen sales force, Bora, Sagitar, Magotan, Tanyue are in their respective market segments to achieve incremental;"Jetta" independent after the main low-end market; Audi brand in the luxury car market growth against the trend of the environment, also achieved sales increment. It can be said that FAW-Volkswagen continues to lead the market with complete brand and product layout.

SAIC Volkswagen has fallen rapidly from its peak of annual sales of 2 million vehicles to a 20% drop this year, far exceeding the market average of about 8%. Skoda brand continued downturn is not the main reason, SAIC Volkswagen brand poor performance may be more worthy of attention. First, Passat's research and development crisis led to a decline in brand reputation; second, the market competitiveness of new products and modified products was weak.

SAIC GM was also close to 2 million vehicles in 2018, down 18.7% last year and a big drop this year. In the first November, SAIC GM sold 1.244 million vehicles, down 8.3% year-on-year. With Chevrolet, Buick and Cadillac brands, SAIC GM ushered in continuous singing in the early years. However, under the stock competition, SAIC GM entered the state of "exchanging price for volume" to maintain sales volume. In addition, the radical strategy of three-cylinder machine led to a rapid decline in sales volume of enterprises. Although the company has also experienced sales growth in the near future after adjustment, it has not been able to make up for the huge pit previously dug.

Three autonomous car enterprises shine brightly

The automobile market continues to decline, Geely, Great Wall and Chang 'an have not lost their positions, through the second half of the force, is also expected to usher in annual sales growth.

Geely Automobile continued to maintain its fourth position, with cumulative sales reaching 1.105 million vehicles in the first November, down 6.1% year-on-year. Geely launched new cars such as ICON and Xingrui this year, and Geely is expected to reach the same level as last year with the growth of Linkages brand sales.

Chang 'an Automobile is the autonomous automobile enterprise with the largest growth rate this year. With the growth of CS75 series, escape model and UNI series, Chang' an Automobile has achieved an increase of 26% in the first 11 months, ranking from 8th place last year to 6th place.

Great Wall Motor is slightly weaker in passenger cars, but it is expected to reach the same level as last year under the power of the last month. Great Wall Motors has achieved double-digit growth for two consecutive months after the launch of new products such as the brand-new Haval H6, Haval Big Dog and Euler brand.

Japanese car companies have grown significantly

In addition to Dongfeng Nissan, four mainstream Japanese car companies will also achieve annual growth, especially Toyota, whose growth trend is obvious this year.

Under the hot sale of Xuanyi car series, Dongfeng Nissan's decline further narrowed, November "new and old" Xuanyi sold a total of 65,000 units. Dongfeng Nissan accumulated sales volume of 1.068 million vehicles in the first November, down 7.1% year-on-year, and the ranking of No.5 remained unchanged.

Under the hot sale of Accord, Civic and CR-V models, Honda's two joint ventures are expected to achieve annual sales volume.

Toyota's two joint ventures have a relatively low base, but this year's growth rate is relatively large, mainly due to the replacement of models under TNGA architecture, further enhancing market competitiveness. Among them, FAW Toyota accumulated sales volume of 704,000 vehicles from January to November, with a year-on-year growth of 7.4%; GAC Toyota accumulated sales volume of 686,000 vehicles, with a year-on-year growth of 13.9%.

Luxury car companies are growing faster

In recent years, the overall luxury car market has continued to prosper, and the first-tier and second-tier luxury brands have maintained a strong growth trend. In the past November, luxury car retail sales increased by 27% year-on-year and 5% month-on-month, maintaining double-digit growth for many months.

In this case, Beijing Mercedes-Benz, Brilliance BMW is also expected to squeeze into the top 15 rankings for the first time. Among them, the cumulative sales volume of Beijing Mercedes-Benz in the first November has reached 568,000 vehicles, with a year-on-year growth of 9.2%; the cumulative sales volume of Brilliance BMW in the first November was 550,000 vehicles, with a year-on-year growth of 12.6%.

Three car companies have fallen sharply

In addition to the above-mentioned SAIC Volkswagen, SAIC GM Wuling and Beijing Hyundai will also decline rapidly in 2020.

The poor performance of the passenger car plate led to a 20.8% decline in SAIC GM Wuling. MPV overall market share continues to decline, the original Baojun product line performance is depressed, so SAIC GM Wuling also seeks brand transformation, six consecutive launch of new car series products, and in the field of miniature electric vehicles. At present, SAIC GM Wuling has achieved monthly sales growth.

Beijing Hyundai sold 444,000 vehicles in November, down 28.8% year-on-year, far exceeding the average market decline. In the second half of the year, the market competitiveness of Beijing Hyundai products was enhanced after the new Sonata and new Elantra were listed for six consecutive years, but to get rid of the dilemma of decline, further wait-and-see is still needed.

After 11 months of hard work, the annual ranking of automobile enterprises can also be basically determined. The growth of Japanese and luxury automobile enterprises has become a bright spot, the autonomous vehicles have stabilized and maintained their positions, and the 20% decline of SAIC Volkswagen is a relatively unexpected result. It is also worth looking forward to what adjustments and trends SAIC Volkswagen will make next year.

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