AutoBeta(AutoBeta.net)12/10 Report--

Affected by the superimposed epidemic situation of the market decline, the market as a whole showed a "pre-decline and post-rise" performance this year. Especially near the end of the year, car companies have to increase sales efforts, in order to achieve the annual target to do the final sprint. As a result, the market still maintains a growth trend, especially in the luxury market.

According to data from the Federation of passengers, sales in the domestic passenger car market reached 2.081 million in November, an increase of 8.0% over the same period last year, and 4.5% month-on-month increase in total sales of 17.002 million vehicles from January to November, a cumulative growth rate of-8.3%. Luxury car retail sales rose 27.0% in November from a year earlier, up 5.0% from October, maintaining strong growth characteristics.

Thanks to the high-end demand for consumer upgrading, German luxury cars stabilized at the end of the year, not only BBA maintained steady growth, second-tier luxury brand Cadillac also maintained a good performance.

Specifically, the best-performing models in November are still in the Audi brand. Audi A6 and Audi Q5L have continued to export steadily since the second half of the year, maintaining the first place in all segments. It can be seen that since Audi Q5L and A6L were upgraded and terminal offers increased, sales also achieved immediate results, helping the two models achieve year-on-year sales growth in a single month and the whole year. In November, Audi sold 17793 A6L vehicles and 15948 Audi Q5L vehicles. In addition, Audi A6L sales increased significantly throughout the year, is expected to win the annual luxury car sales champion.

Although the price of the Audi A4 has increased since the conversion, which is on a par with the prices of competitors Mercedes-Benz C-Class and BMW 3-Series, the Audi A4L is actually sold at a lower price than the other two models after market end discounts. Due to the reduction of the discount after the change in the first half of the year, the model is in a period of low sales. After the increase of the discount in the second half of the year, the sales volume can catch up, but it is still unable to exceed the C-Class of Mercedes-Benz in the whole year.

Sales of Mercedes-Benz's main models are stable and have a growing trend. The GLC is Mercedes-Benz's best-selling model, with sales of 15330 in November and 153999 in the previous November, with double-digit growth. Thanks to a 21.8 per cent increase in November sales to 13489 vehicles, Mercedes-Benz's E-Class achieved positive annual sales, while the C-Class showed a slight downward trend.

By contrast, the BMW 5-series seems to be unwilling to fight, with sales falling nearly 10% in November after a 21% year-on-year decline in October. The decline in sales for the whole year may be related to the strong price of its terminals. Sales of the BMW X3 grew 11.8 per cent to 124000 vehicles for the year. It is worth noting that due to the starting price of less than 300000 yuan, the BMW 3-Series is not in the league ranking of high-end cars, but in terms of sales, the 3-Series is on a par with the Mercedes-Benz C-Class for the whole year.

Although the models in the second-tier luxury brands can not match the sales of the BBA, thanks to the performance of the overall luxury market, both Cadillac and Volvo brands generally achieved year-on-year growth in November, only the Cadillac CT6 showed a double-digit decline, and Volvo's XC60 sales gap is wider than the S90, which also reflects that the domestic second-tier high-end SUV market is more powerful than the car market.

In terms of annual sales, only the Volvo brand showed a significant decline, which also shows that Volvo had a significant impact on the brand under the impact of the epidemic in the first half of this year, as well as complaints about "low-frequency resonance". Under the trend of most brands becoming regular, Volvo's main models are still in a state of decline.

At present, the independent brand Red Flag cars mainly rely on mid-range models to achieve volume, and the proportion of high-end model sales is not high. On the list, Hongqi H9 sold 2967 vehicles in November; from August to November, it sold a total of 8030 vehicles.

It is worth mentioning that the new power car company ideal ONE and ES6 have maintained a good growth trend in the domestic market, with sales of more than 25000 units from January to November. There has always been a bottleneck in the high-end road of independent brands, and the listing of Ulai and ideal models also shows that the high-end of new energy vehicles has become a major breakthrough for independent brands.

On the whole, although the performance of the luxury market is strong this year, it has shown a growth trend for several months in a row. Even under the influence of the epidemic, the sales of most luxury brands have gradually recovered and shown rapid growth throughout the year. In the last month, it is a sprint moment for major brands and segmented products to strive for annual rankings, and the trend of the annual luxury market is also worth looking forward to.

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