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As intelligent electric vehicles have gradually become the mainstream of the market, a number of independent car companies have announced the launch of independent high-end brands, in order to achieve the road of high-end products and meet market challenges. In 2020, including Dongfeng, SAIC, Changan and other high-end brands have been established, and now another independent car company is also plotting high-end independent brands.

According to media reports, Great Wall is preparing to launch a new high-end brand that focuses on smart new energy. The project is code-named "SL". The new products, including pure electric or add-on electric vehicles, will be sold at a higher price than existing products.

In this regard, Great Wall executives did not deny the outside news, and responded to the media saying, "the spring tide is coming, we should bow into the game!"

However, there is not much other detailed information about the new high-end new energy car brand of Great Wall, and the new brand naming, vehicle logo LOGO, investment planning, product performance, technical parameters and other aspects are not known for the time being.

If the news is finally confirmed, Great Wall Motors will have its fifth largest brand, which already has Harvard brand, WEY brand, Great Wall pickup truck and Euler brand.

Prior to this, in terms of traditional car companies, Dongfeng, SAIC and Changan Automobile have successively confirmed the launch of independent high-end new energy brands.

In July 2020, Dongfeng officially launched its new high-end electric brand, which is called "Lantu" in Chinese. As a new high-end new energy brand of Dongfeng, Lantu brand will create two "high-end"-- high-end brand positioning and high-end market positioning.

Recently, the official of Lantu Automobile also said that the large-scale electric SUV of Lantu Automobile was pre-produced in Wuhan, named "Lantu FREE", equipped with air suspension, the chassis of the car body is made of aluminum alloy, and the new car provides both pure electric and extended range electric power modes. Officials say the new car will debut on December 18 and is expected to go on sale in the third quarter of 2021.

On November 14, 2020, Changan Automobile held a Brand Day event, at which Changan Automobile Chairman Zhu Huarong announced that Changan Automobile is working with Huawei and Ningde era to build a new high-end smart car brand. The first product is about to enter the stage of mass production.

According to officials, the tripartite cooperation to create a new brand, including a smart electric vehicle platform, a series of smart car products and smart life, energy ecology. According to the plan, under the new brand and Changan's existing UNI products, Changan Automobile will launch 105 models in the next five years, including 23 new energy products.

On November 16, 2020, the car-building project jointly invested by SAIC, Alibaba and Pudong New area announced that Zhiji Automobile, a high-end intelligent pure electric vehicle project jointly created by the three parties.

"the initial round financing of this project has reached 10 billion yuan, which is the largest in the car building of the new power. Alibaba has made it clear that he will join the electric car project. " SAIC executives revealed. In the electric vehicle project, SAIC contributed 5.4 billion, Zhangjiang in Pudong contributed 1.8 billion, Ali contributed 1.8 billion, and others contributed 2.8 billion. According to the plan, the Zhiji brand will be launched in Shanghai in January 2021, with the launch of a car and SUV products.

SAIC said that this investment will give full play to the advantages of partners in the areas of artificial intelligence, self-driving, chips and new energy vehicles, comprehensively promote digital transformation, achieve innovative development, and create a strategic cooperative relationship of win-win and sustainable development.

In addition to the new high-end brands of the above several car companies, the road of independent high-end has also been continuously deepened in recent years, including the Beijing Automobile New Energy ARCFOX (extreme Fox) brand, Guangzhou Auto Lilly and so on. In terms of cross-border car construction, there are also Lai, ideal, Xiaopeng Automobile, Evergrande Hengchi, Skyline Automobile, Baoneng Automobile and so on. In the development direction and intelligent road of new energy vehicles, independent car enterprises and domestic enterprises have started a new round of attempts.

Great Wall Motor, as one of the top three independent car companies in China, whether it is appropriate to launch a new high-end new energy brand can only be verified by time. At present, Great Wall Motor has a good momentum of development, with overall sales of 145000 vehicles in November, an increase of 26.1% over the same period last year, while cumulative sales in the first 11 months reached 961000, an increase of 0.75% over the same period last year. Among them, Great Wall Motor sold 11649 new energy vehicles in November, with a cumulative sales of 44609 units from January to November. High-end brand WEY was the biggest decline, with sales of 9122 vehicles in November, down 12.7% from a year earlier, while cumulative sales in the previous month were 68469, down 24.5% from a year earlier.

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