AutoBeta(AutoBeta.net)12/11 Report--

For many reasons, such as unified management, standardized use, building corporate culture and so on, some domestic car companies have already implemented the rule that "employees must drive company-branded vehicles in order to enter the internal parking lot". This regulation has also caused controversy in the industry, some netizens think that it is understandable corporate behavior, but some netizens think that this is a "bad habit of the industry."

Recently, another independent automobile company issued an internal notice banning employees from driving vehicles of non-other brands into the headquarters park.

According to media sources, FAW Group headquarters launched the red flag premium parking regulations. The internal notice shows that in order to further implement the special work of 'dry Red Flag, Love Red Flag and use Red Flag', fully reflect FAW employees' experience and sense of superiority and pride in driving red flag cars, and at the same time strengthen the management of parking in the group headquarters park, it is planned to start the red flag premium parking in the park in stages.

The notice requires registered employees at the headquarters to drive red flag brand vehicles to enter the South parking Building and the headquarters park, which will start on December 7, 2020 and January 1, 2021, respectively. Red flag brand vehicles can pass by license plate and park in the parking building; non-red flag brand vehicles are not authorized and are prohibited from entering in principle.

In fact, it is not uncommon for automobile companies to strictly regulate internal parking regulations, whether independent or joint ventures. For example, BYD has implemented the rule that non-BYD cars are not allowed to drive into BYD's living and factory areas in 2017. According to netizens' feedback, some large autonomous car companies also have corresponding management rules.

Red Flag is currently the main brand of FAW Group, which is directly operated by the headquarters. Red Flag products are positioned at the high end of the market, so what will it be like for internal employees to buy cars?

According to the news released by FAW Service Trade, a subsidiary of FAW Group, employees of FAW Group can enjoy internal employee prices when purchasing Red Flag cars. Red Flag HS5, HS7, H5 and H7 models, employees can get a 7-20% discount, and the final landing price is all unified at 10% discount.

For example, Red Flag HS5 Zhilianqi model, the market guidance price is 199800 yuan, the employee discount car price is 161800 yuan, equivalent to 8.1% discount; the final landing price for employees is 179800 yuan, including purchase tax, insurance, etc., equivalent to a 10% discount on the guidance price.

The most expensive model is the red flag HS7 3.0T four-wheel drive Zhaopin flag collar 7-seat version, the final arrival price for employees is 417000 yuan; the cheapest model is the new red flag H5 1.5T flag Yuet version, the final arrival price for employees is 131200 yuan.

In addition, FAW Group headquarters also encouraged employees to buy red flag cars by bundling red flag cars, and extended the measures to the general staff level.

In May this year, the Financial Economics Network reported that the standard of "car subsidy" previously issued by FAW headquarters has four levels. they are "assistant to the general manager of the group", "department general manager and deputy general manager", "chief supervisor, senior director and above (senior expert)" and "director (expert)". The monthly subsidy is 3900 yuan, 2500 yuan, 2500 yuan and 1250 yuan, respectively. The new standard adds "general staff" with a subsidy of 500yuan per month, and except for the "assistant general manager of the group company", the other three levels have increased by 1000 yuan, 700yuan and 750yuan respectively compared with the original standard. According to the new standard of car compensation, employees need to buy or lease models related to the Red Flag brand before they can get the car subsidy.

From the employee car purchase discount, to the monthly car supplement, and then to the red flag premium parking regulations, it can be said that the FAW Group headquarters has given sufficient conditions for employees to buy red flag cars.

Some netizens said, "there is nothing wrong with employees of their own company driving their own company cars." How can you make a good car if you don't even drive it yourself? " Another netizen said that if you can give enough preferential price, and get car compensation every month, there is nothing wrong with it. Of course, the prerequisite is that the salary level of the employee matches the price of the brand car.

Some people in the industry believe that this means that enterprises hope to build corporate culture from the perspective of using this brand model, and at the same time have a positive effect on the spread of brand word-of-mouth.

Other netizens think that this is a "bad habit of the industry". There is a point of view: "if your product is attractive enough, you needless to say that everyone will buy it." To satisfy vanity by administrative order is like deceiving yourself and others. Enterprises should think about why people are unwilling to buy their own products, rather than letting employees digest the company's inventory. "

Red flag sales are "open" this year. Red flag car sales in November were 25000, up 100% from a year earlier, the highest monthly figure for the year, and more than 20, 000 for four consecutive months. The cumulative sales of Red Flag cars from January to November was 178100, an increase of 102 per cent over the same period last year. Red Flag has set a sales target of 200000 units this year and has so far achieved 89 per cent. It means that as long as 21900 vehicles are sold in December, Red Flag will be able to complete the task as planned. Judging from the performance in recent months, it is not difficult for Red Flag to achieve its goal.

What do you think of car companies enforcing such rules?

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