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After the "glass king" Cao Dewang mentioned a number of independent brands this year, he recently mentioned another independent brand model, which is the latest MPV model of Roewe under SAIC Group, which shows that Cao Dewang is quite supportive of independent brands.

According to media reports, SAIC passenger cars recently held "Mr. Cao Dewang, Chairman of Fuyao Group, like to mention the Roewe iMAX8 model ceremony". Judging from the pictures at the scene, this is not only a handover ceremony between Fuyao Group and SAIC passenger cars, but also Roewe's delivery activities for VIP owners.

Although the event was within Fuyao Group, Mr. Yang Xiaodong, vice president of SAIC and general manager of SAIC passenger cars, was also present at the scene to formally deliver Roewe iMAX8 to Cao Dewang, founder of Fuyao Group. This also means that Cao Dewang has a special position for the car.

It is understood that due to the business cooperation between SAIC and Fuyao Group, the glass of the iMAX8 model delivered this time is also supplied by Fuyao Group. Cao Dewang said, "We are all representatives of localization. SAIC is our old customer, and this car also embodies our painstaking efforts. The strength of the automobile industry requires the joint efforts of upstream and downstream manufacturers. We also need all Chinese people to have confidence in our own brands."

It can be seen that Cao Dewang strongly supports domestic independent brands. After all, in addition to the Roewe iMAX8 model, Cao Dewang also mentioned BYD's latest blockbuster model Han and NIO ES8 this year.

Although the Hongqi L5 model was not mentioned this year, it also explained why Cao Dewang bought these models. Among them, the Hongqi L5 was purchased because "FAW Guangzhou Automobile was my first user when I founded the business." when Xu Liuping (chairman of FAW Group) invited me to join him, he could not go empty-handed. I bought you a car and went back like this. "

At the same time, Mr. Cao Dewang also believes that he and Chinese FAW and Red Flag brands have experienced and overcome many challenges in their respective fields, which reflects the precious spirit of Chinese people who are brave to work hard, not afraid of difficulties and indomitable. At the same time, he further said that contemporary Chinese entrepreneurs must have strong cultural self-confidence and national pride, and that he ordered the limited customized version of Red Flag L5 not only out of his trust in the extreme quality of Red Flag cars, but also in the hope of taking practical actions to support the development of China's automobile industry.

Therefore, for BYD Han and NIO ES8, perhaps both of these two car companies have business dealings with Cao Dewang, and the glass of both companies is currently provided by Fuyao Group. Cao Dewang may have chosen to buy BYD and Xilai in return for a good relationship with his competitors. After all, Mr. Cao Dewang is not short of cars, and there are many luxury car brands under his name or under the group.

However, for such behavior, netizens see it as more like commercial mutual admiration, and the "high-profile" delivery ceremony can not only improve the publicity of the two companies, but also help competitors' models achieve a wave of publicity.

No matter what the reason is, Cao Dewang, as a well-known entrepreneur and philanthropist in the industry, supports independent brands to help promote independent brands, in order to enable independent brands to achieve better development, and at the same time, with the growth of model sales, its product supply will also be improved to a certain extent to achieve a win-win situation.

In November, SAIC sold more than 80, 000 passenger cars, up 27% year-on-year and 15% month-on-month. Roewe sold more than 37000 vehicles in November. In terms of models, Roewe iMAX8 sold nearly 5000 vehicles on the full month of its launch.

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