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Dongfeng Honda's brand-new model LIFE is officially on the market. The new car is called "Lefu paste" in Chinese and locates a small car. It has launched two versions, the standard version and the cross-border version, with a price ranging from 9.78 yuan to 112800 yuan.

Dongfeng Honda LIFE can be regarded as a sister model of Feido, the overall styling continues the domestic brand-new Feido appearance design, the standard version and cross-border version of the front face styling design is basically the same, only adjusted in detail. For example, the standard version uses a black headlight group, and the upper and lower split grille uses a black mesh style; the front enclosure style of the cross-border version is also different from that of the new flying cross-border version, and the lower air intake adopts a through-and-through design.

From the point of view of the overall shape, the front and rear wheel eyebrows of the new car adopt a raised design, which echoes with the round body, which is slightly cute. In addition, Dongfeng Honda LIFE also uses a "double A-pillar" design. In terms of body size, the length, width and height of the two versions are also different, the standard version is 4109/1694/1537mm, the wheelbase is 2530mm, and the cross-border version is 4111/1725/1567mm, the wheelbase is 2531mm.

Let's take a look at the interior part. Dongfeng Honda LIFE's interior design is basically consistent with the flying degree, with a simple style, the new car is equipped with a two-spoke multi-function steering wheel, and the high-end model provides a central LCD screen.

In terms of power, the new car is equipped with a 1.5L naturally aspirated engine codenamed L15BU, with a maximum power of 131hp (96kW) and a peak torque of 155Nm. The traditional system matches it with a CVT gearbox and meets the sixth national emission standard.

According to sales figures released by Honda China, Dongfeng Honda's sales rose 19.8 per cent to 85323 vehicles in November from a year earlier, with cumulative sales falling 0.5 per cent to 709588 vehicles in the previous month. Dongfeng Honda, which was caught in a bitter battle in the first half of the year, ushered in sustained growth in the second half of the year, with Civic and CR-V sales exceeding 20, 000 vehicles and XR-V monthly sales of more than 10, 000 vehicles.

In recent years, Honda has adopted a "two-car strategy" in China, including colorful / XR-V, Guandao / UR-V, Haoying / CR-V and other twin models. Feido, as one of the most important products of Guangzhou Auto Honda, only completed its replacement in August this year, so Dongfeng Honda LIFE should be the highlight of this year, with the help of the two-car strategy to layout the small car market, which is also expected to bring an increase in sales.

Under the trend of consumption upgrading, based on the various needs of consumers to buy cars, the market segment sales of A0 cars are getting worse and worse. Sales of A0-class cars totaled 396000 from January to November this year, down 35.8 per cent from a year earlier, the biggest decline among major market segments, accounting for only 2.3 per cent of the market share, according to the Federation of passengers.

It is worth mentioning that in this market, which accounts for only 2 per cent of the market, the top three models are all occupied by Japanese brands, with cumulative sales of 43600 vehicles in the first 10 months of the Feido, compared with 96800 and 61000 respectively. Therefore, as a newly launched small SUV model, it is not impossible for Honda LIFE to get a piece of the pie in this market segment.

Of course, the Honda LIFE, as a new model, is under a lot of pressure, and it's not easy to get consumer approval. After all, the popularity of the model is just beginning. In addition, the flying, dazzling and Wechi models are popular in the market, and how Honda LIFE should compete with them on the same platform is also the pressure for its follow-up development.

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