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2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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Transforming the car industry from the Internet is not uncommon at the moment. Mobile phone leaders such as Apple and Huawei have also been rumored to expand the car industry, but it has been clarified that this is not the case. Recently, Xiaomi, which is also in the mobile phone industry, was also rumored to expand its auto business, but quickly refuted the rumor that it was false news.
Earlier, a suspected Xiaomi Blue Sky plan was revealed on the Internet, saying that it was the first car to jointly launch Qingyue S1 as a "young man", and that it was a soft-top convertible model with a deposit of 84999 yuan. Users can then pick up the car from Xiaomi's designated BYD 4S store because the model is launched by the BYD platform.
It is also reported that Qingyue S1 will be equipped with three-phase induction motor technology. When the news came out, it was forwarded by many people in the industry one after another, causing widespread concern.
In response to the matter, Xiaomi officials also refuted the rumors. Wang Hua, deputy general manager of the public relations department of Xiaomi Group, said on the social platform that Xiaomi had no plans to build a car and called on everyone not to believe the rumors. And BYD insiders also told the media, "I haven't heard about it, I don't know about it."
Subsequently, Xu Jieyun, general manager of the public relations department of Xiaomi Group, said in a post: "with regard to the topic of car building, the clear response is that Xiaomi Mall's new media students have made a mistake and have copied the internal process norms."
In fact, Xiaomi has been reported to build a car many times, and finally was denied by the authorities. In June 2020, the official Weibo of Xiaomi Mall posted the words "Building a car?" We are serious! " The poster says there will be a new product release. The poster was quickly deleted by the authorities. However, at present, Xiaomi has invested in Xiaopeng cars, and Lei Jun's Shunwei capital has also invested in Xiaopeng cars and Xilai cars.
Judging from the pictures posted online, the vehicle involved in the promotion is a convertible sedan, which, as a relatively minority model in China, is generally sold at a high price in the domestic market, to very few sales. as a result, many car companies have gradually planned to reduce their plans for the model, including the S8, a convertible sedan launched by BYD in 2009, but it was not long before it was discontinued.
If Xiaomi and BYD launch a convertible this time, coupled with the suspected starting price of 84999 yuan, there may be a certain market, after all, such a price is not only in line with the consumption level of young people, but also in line with the consumption orientation of young people. But now officials have refuted the rumor, which means that "the young man's first car is gone."
Although Xiaomi has no plans to build a car, in addition to investing in new car-building forces such as Lai Automobile and Xiaopeng Automobile, it also invested in car networking companies in April this year, hoping to open up the car networking market. After all, as a new company, Xiaomi has developed by leaps and bounds in recent years. With the trend of electrification, intelligence and cross-border alliance in the automobile industry, Xiaomi may give more innovation in the automobile industry.
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