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It is not uncommon for car brands to place advertisements in moments, and it is also one of the more effective ways of advertising nowadays, but due to the large number of users involved, brand errors may soon be discovered and magnified quickly. Accidentally, there is a "rollover" situation. A year ago, Audi spent money to advertise on moments, but Infiniti videos became popular. Today, Mercedes-Benz is famous.

On December 17, a Mercedes-Benz ad video appeared in many netizens' moments. Click on the brand avatar and jump directly to the Mercedes-Benz official brand number to confirm that this is an official Mercedes-Benz advertisement.

In recent years, Mercedes-Benz has promoted the small engine displacement of its models, such as the use of 1.5T engines in the C-Class and E-Class, and the full replacement of 1.3T engines in compact models, which has undoubtedly caused great controversy. Mercedes-Benz's latest ad announces a redefinition of consumer perception of engine standards.

Mercedes-Benz said that displacement is not the only standard for the engine, and the 1.33T engine takes you to rethink the standard.

In the ad video, Mercedes-Benz begins with the success of a basketball star, showing the 1.83-meter-tall basketball player who eventually became the top draft pick of the year. The video also shows the figure of the "basketball star" and the scene read out at the draft.

Mercedes-Benz said, "in 1996, the 1.83-meter Hampton boy became the 'answer' of the world, and height is not the only criterion for basketball." Is displacement the only standard for the engine? "

The next step is for Mercedes-Benz to promote its 1.33T engine. The successful case of the 1.83-meter basketball player is used to set off the 1.33T engine of Mercedes-Benz.

For netizens who are familiar with the famous basketball player Allen Iverson, the footage in the Mercedes-Benz advertising video is so familiar. Allen Iverson (Allen Iverson), born in Hampton, Virginia, USA on June 7, 1975, was selected by Philadelphia 76ers in the first round of the NBA draft in 1996 and became the NBA champion. Iverson, who is 1.83 meters long and is nicknamed "The Answer" / AI, is famous for his high speed, strong breakthrough ability and super scoring ability.

The advertising video of Mercedes-Benz is directed at the famous basketball player, but unfortunately, it is not Iverson himself. Even the name of Iverson has been changed to "Iversen" by Mercedes-Benz, which is only one letter apart.

This is the comment given by netizens on "shanzhai", "touching porcelain", "garbage", "Low explosion" and so on.

A sports blogger said, "for advertising, Mercedes-Benz actually uses fake Iverson and Stern. Is Mercedes-Benz really reluctant to pay for advertising?" (David Stern, president of NBA from 1984 to 2014)

Weibo sports blogger 'Han Hai' commented on this, "who is this Iversen? if you distinguish it carefully, it turns out that Mercedes-Benz deliberately shot a fake video, a fake draft convention, a fake Stern, a fake Iverson, and even every logo is fake … Obviously, they want to use this advertising idea, but do not want to spend money to pay royalties, so they come up with this trick. " He also said he believed that Mercedes-Benz's legal department must have done a review to ensure that all copyright risks were avoided. But it is difficult to understand that Mercedes-Benz has behaved like this.

Some netizens said, "this Mercedes-Benz advertisement allows a brand to call an expert." If the original intention was to attract basketball / sports fans, it would be low to change the star's name to Iversen and associate the strongest 183s in history with a small engine. "

Mercedes-Benz officials have not responded to netizens' questions about the "shanzhai" scene in the advertising video.

It is understood that Mercedes-Benz 1.3T engine is divided into low-power and high-power versions. Among them, 1.3T low power engine, maximum output 136 horsepower, peak torque 200 Nm; 1.3T high power engine, maximum output 163 horsepower, peak torque 250 Nm. At present, Beijing Mercedes-Benz's A-class hatchback, GLA and GLB models are all equipped with this 1.3T engine.

Mercedes-Benz is one of the best-selling luxury brands in China. Beijing Mercedes-Benz sold 568416 vehicles from January to November 2020, an increase of 9.2% over the same period last year, ranking 13th among all passenger car companies, second only to Guangzhou Auto Toyota, according to the Federation of passengers.

The "shanzhai" scene, the "alternative" way of comparison, Mercedes-Benz advertising will really make some netizens disgusted. Some netizens even think that this is a harm to the brand.

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