AutoBeta(AutoBeta.net)12/18 Report--

Domestic intermediate cars are almost the market of joint venture brands. Mainstream joint venture brands such as Honda Accord, Toyota Camry and Volkswagen Maiteng have a solid position, while BMW 3-Series, Audi A4L, Mercedes-Benz C-Class and other luxury brands continue to sell well, becoming regular customers in the top 10 sales list. The competition between the second and third-tier mainstream / luxury brands is fierce, and most of them compete for share in the form of price reduction for volume; for independent brands, it is even more difficult to achieve market segments.

In 2020, the market ranking of intermediate cars changed greatly, the BMW 3-Series rose rapidly, Volkswagen Passat continued to decline, and the domestic Tesla Model 3 rose as a new force.

The top three rankings are basically determined. In terms of sales in November, Honda Accord ranked first with sales data of 191221 vehicles, with a temporary gap of more than 20, 000 vehicles. It can be said that Honda Accord basically locked in the title of annual intermediate car sales champion, continuing last year's advantage in this field. More than a year after the "stall door" incident, Honda Accord sales rose rapidly and remained stable, the terminal has a good discount is one of the reasons, while the proportion of sharp hybrid model sales is also on the rise.

Toyota Camry will replace Volkswagen Passat and will take second place in the annual mid-class car. In November, Toyota Camry had accumulated sales of 167487 vehicles, down slightly from a year earlier. Compared with other competitors, the Camry terminal has almost no discount, and the average bicycle price is also relatively high.

Volkswagen Maiteng suddenly surpassed the BMW 3-Series and rose to third place. Volkswagen Maiteng's sales rose to 23000 in November, the first time the car exceeded 20, 000 this year, thanks to the fact that Volkswagen Maiteng overtook BMW's 3-Series. Volkswagen brand premium and product power, as well as strong channel capacity, so that Volkswagen Mai Teng did not lose its position. Volkswagen Maiteng sold a total of 146584 vehicles in November and is expected to remain in third place of the year. After all, no matter how hard it is, it will be difficult for the BMW 3 Series, as a luxury car, to break through 20,000 units a month.

Four to six were taken over by the three German luxury cars, and the BMW 3-Series surpassed. The BMW 3-Series, which completed the replacement last year, lost its ranking due to the problems of sales gap and production capacity climbing. This year, the BMW 3-Series, which has a complete sales period and weak terminal discounts, has realized the anti-surpassing of the Mercedes-Benz C-Class and Audi A4L.

According to the data, the BMW 3-Series sold 143188 vehicles in the first 11 months, while Mercedes-Benz Class C sold 139587 vehicles and Audi A4L sold 120815 vehicles.

Buick Regal and Tesla Mode 3 two American brand cars ranked 7th and 9th respectively. Buick Regal relies on attractive terminal discounts to achieve volume. And domestic Tesla Model 3 sales growth, only one year on the market, has been squeezed into the top 10 list, November retail sales reached 21604 vehicles. Of course, Model 3 has also reduced its price and volume many times during the year, with the starting price falling from 299000 yuan to 249900 yuan today.

The Passat can be voted one of the worst cars of the year. Last year was the runner-up, this year fell to eighth, Volkswagen Passat cumulative sales of 114873 vehicles in the previous November, down 31.4% from a year earlier. The main impact event is the collision between China Insurance Research and Research Co., Ltd., but with SAIC Volkswagen taking the initiative to apply for and complete the second China Insurance Research, and get excellent collision results, it may also be able to save Passat's reputation. Industry insiders commented, "Trust is like a blank sheet of paper. If it is crumpled, it can no longer be restored to its original flatness." It can be seen that SAIC Volkswagen still has a long way to go if it wants to restore consumer trust.

Sales of Nissan Teana and Toyota Asian Dragons are almost even and are expected to compete for the 10th place of the year. Nissan Teana, which used to be called one of the top three in Japan, seems to be slowly falling behind.

After that, it was almost dominated by second-and third-tier brands, and most models competed in price reduction in exchange for sales. Among them, the Chevrolet Marebo, which has a huge price reduction at the terminal, has little room to sink and sold 39434 vehicles in November. Mazda Atez, which used to have strong prices, also had to cut prices. Affected by the abnormal sound door incident, the current price reduction at the Atz terminal is also large, with sales of 27576 vehicles from January to November, down 26% from the same period last year.

Hyundai Sonata and Kia K5 of Korean brands can only recover part of their sales after the completion of the replacement, and the new generation of models will continue to compete for the market with cost-effective lines in addition to a new design language. Among them, sales of the Ya K5 rose to 3186 in November, while Hyundai Sonata rose to 1471.

Ford Mondeo rebounded to the level of 3000 vehicles, which can also be seen as a sign that the Ford brand has rebounded in China. Peugeot 508L and Citroen C6 of French brands continue the depressed market performance of the brand.

Guangzhou Auto Acura TLX-L is the worst intermediate car, with only 17 cars sold in the whole year, which can be said to have stopped production.

In terms of independent brands, Hongqi H5 has the highest sales, reaching 58230 units from January to November, making it the first independent intermediate car with monthly sales of more than 5, 000 units. The strong growth of the Red Flag brand also benefited from the market performance of H5 and HS5.

Changan Ruicheng CC is renamed by Rui Gao CC, with a price of 949-128900 yuan and a lower price strategy. it sold a total of 24541 vehicles in the first 11 months, ranking 18th on the list of intermediate cars. Geely Berry ranked 26th, with double-digit declines in sales, with cumulative sales of 14182 vehicles from January to November. The Xiaopeng P7 of the new power brand has jumped by 2732 per month to 11624 for the whole year.

Intermediate cars are the volume models and brand support models of mainstream joint venture brands. From the list, we can determine the trend of a brand in the market. Germany and Japan continue to occupy a large share, and the United States is supported by preferential efforts. Korean and French are on the brink of danger.

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