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Recently, a shop named "Tuohai Automobile official flagship Store" on pinduoduo platform has opened a Rolls-Royce Phantom worth 10 million yuan to attract industry attention.

According to the information released by the store, the official configuration price of the Rolls-Royce Phantom is 10.68 million yuan, and the group purchase subsidy price is 9.46 million yuan, which means the car has a discount of 1.22 million yuan. It is worth mentioning that the purchase of this car requires a deposit of 99999 yuan, with the final payment of 9360001 yuan. In addition, taxes, insurance and licensing fees related to the purchase of the car are borne by the users themselves. According to the show, there are already 100000 + people who want to fight.

It is understood that the group purchase model is the Rolls-Royce Phantom's 2018 6.7T long wheelbase version, with an official guidance price of 9.2 million, with a 6.7T V12 engine, a maximum power of 571hp, a peak torque of 900Nm and a matching 8-block self-integrated gearbox. According to the details page, the configuration provided by the store includes meteor roof, leather steering wheel, wooden dashboard / wooden center console, electric lift celebration goddess, car Bluetooth, back row entertainment, rear door built-in umbrella, rear refrigerator and wine cabinet, etc.

The incident continued to ferment online and attracted official attention. Rolls-Royce official responded to the media that "this behavior is the personal behavior of pinduoduo platform and merchants, and has nothing to do with the Rolls-Royce brand." However, Rolls-Royce also said, "We would like to see different attempts by e-commerce platforms and merchants for product sales and promotion without harming the interests of consumers and the brand image of Rolls-Royce."

Rolls-Royce's response quickly went viral on Weibo. Some netizens commented that it was "more magnificent than Tesla", while others said that "people who can afford Rolls-Royce also use pinduoduo", while others said, "Don't give me a discount. Do I have a shortfall of more than one million?"

I still remember that a few months ago, Tesla set off a storm of public opinion on the Internet because pinduoduo subsidized Model 3. Pinduoduo merchants "appropriate to buy a car" took out 20,000 yuan to subsidize consumers to buy Model 3, but Tesla thought that the operation of the platform had broken the mode of selling cars directly. Tesla cancelled the car owner's order and refused to deliver the vehicle. Tesla and pinduoduo were once very hot on the Internet.

Of course, Tesla, as a member of the new car-building forces, has a special way of selling cars, which is one of the reasons why pinduoduo was rejected by the authorities after subsidizing the sale of cars. Relatively speaking, Rolls-Royce's sales model is more traditional, dealers can more flexibly control the right to pricing, Rolls-Royce does not care so much about this matter. In the end, Rolls-Royce, consumers and third-party stores can all get the corresponding benefits. Therefore, for this matter in the end is Tesla "deliberately create difficulties" or Rolls-Royce "chic atmosphere", there is no need to investigate this in depth.

Global Rolls-Royce sales in the first half of 2020 were 1560, compared with 2502 in the same period last year, down 37.6 percent from a year earlier, according to BMW Group results. Among them, Curinan sold 911 vehicles, down 22.8% from the same period last year, accounting for nearly 60% of the total sales, and is also the main source of Rolls-Royce sales.

The latest news is that after inquiring about the store, it is found that the current page on Rolls-Royce subsidized car sales has been removed from the shelves, and it is not clear whether there are any consumer group purchases, or whether the merchants have closed down on their own.

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