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In the era of the gradual popularity of new energy models, whether to use pure electricity has also become the main factor considered by many car companies, because pure electric models are restricted in some aspects, as a result, similar "transitional" incremental models have become a new direction for many models. A few days ago, Lantu, a high-end brand of Dongfeng Group, released a new model, Lantu FREE, which has a variety of versions.

As a sub-brand of Dongfeng Banner, this is also the first model of the Lantu car brand four months after its launch. the official price of the new car has not yet been announced, but according to the official statement, the final price of the car will not exceed 400000. It is expected to be officially launched in the third quarter of 2021 and will be sold in a direct mode.

Lantu is launched as a high-end brand of Dongfeng Motor, so the positioning of FREE is a luxurious medium and large SUV, and the whole vehicle will give more high-end design from the inside to the outside. Externally, the car is based on the iFREE, the first mass-produced concept car, with a waterfall front grille, a headlight-through LED belt and a glowing logo, and looks relatively simple.

The side of the body is closer to the iFREE concept car, but the design is also simple, using the current mainstream hidden doorknob. The addition of wide D-pillar and black trim outlines the feeling of a suspended roof. In terms of body size, the length, width and height of the new car are 4905, 1950 and 1690mm respectively, and the wheelbase is 2955 mm. The tail is more simple, using the more popular through taillights.

In terms of interior decoration, the new car is equipped with an integrated dynamic triple screen, and all three screens can achieve the lifting function. When the vehicle starts, the screen will automatically rise, bringing a certain sense of etiquette to the driver's license. The high-end blue-white color matching is used in the color matching. At the same time, the car is also equipped with many high-tech configurations, which is very rich. There are 4 intelligent cockpit modes. The whole department is equipped with advanced intelligent driving assistance system, with 20 intelligent driving assistance functions.

In terms of power, unlike many brand models, Lantu FREE will not only launch pure electric models, but also include two versions of extended range electric to enrich consumers' choices, including the extended range version of 860km and the pure electric version of 500km.

Lantu FREE is equipped with double motors, maximum power 500kW, maximum torque 1000Nm, 100 km acceleration only 4.6 s. The extended range version is equipped with a 1.5T + four-cylinder engine, which matches the generator of the highest power 80kW.

At present, Dongfeng Automobile Group has four independent brands, namely Dongfeng Fengshen, Dongfeng scenery, Dongfeng Fashion and Dongfeng Qichen. These four independent brands are basically located in the low-end market. The newly released Lantu brand is mainly committed to the high-end new energy market.

Lantu brand positioning of high-end new energy is also to distinguish from the independent brands of Dongfeng Group to realize the competition in the high-end market of the brand. After all, under the current upsurge of high-end car exchange, the development of independent brand models is gradually improving. For example, the Lecker and Red Flag of domestic independent high-end brands rely on the influence and technology of Volvo, as well as a relatively long brand history and status to achieve a certain upward development.

However, Lantu also has certain challenges in the development of the high-end new energy market. After all, like the current development and trend, there are also many new power brands, such as NIO, Tesla, ideal, and so on, to participate in the competition. Although Lantu relies on Dongfeng Group, as a new student in the field of new energy vehicles and an independent operation department, the future of Lantu brand is also full of speculation.

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