AutoBeta(AutoBeta.net)12/19 Report--

Recently, an advertising video released by Mercedes-Benz in moments has attracted the attention of the industry because of the "porcelain touch" NBA star Allen Iverson. Mercedes-Benz officials responded shortly after Iverson's exclusive brokerage manager in China sent a lawyer's letter.

Recently, we released a video called "more than one Standard", and then received feedback, criticism and suggestions from netizens and fans, Mercedes-Benz posted on its official Weibo on the evening of the 18th. We immediately stopped the spread of the video and reflected deeply.

First of all, we would like to sincerely apologize to everyone, especially to the legendary star Mr. Iverson. He is a legend of an era, an idol in the hearts of many people, and our original intention is to pay tribute to Mr. Iverson and the great sportsmanship.

Secondly, we made direct contact with Mr. Iverson's authorized team this morning to express our sincere apologies. We also have the understanding of Mr. Iverson and his authorized team...

We thank netizens and fans for helping us find problems in time. We must accept criticism humbly and let this experience become the driving force for our growth.

After Mercedes-Benz publicly apologized, Iverson himself retweeted on Weibo: Hi there, you might have seen a video recently in China using my story, without me. Not cool. A film about AI has gotta show real AI. Mercedes China apologized to me and we'll make it right with something that will make y'all happy soon, so be on the lookout for what's coming. (Hey, everybody! Recently, you may have seen a video about "my Story", but without me in the video, it's not so cool. Of course I should be in a video about me. Mercedes-Benz's China team has apologized to me. Both of us are working together to turn a bad thing into a good thing and try to make everyone satisfied. So please wait for it! )

I believe you have more or less known the whole story of this incident. Here is a brief review.

Recently, Mercedes-Benz posted an advertising video on moments, in which Mercedes-Benz uses the story of NBA star Allen Iverson as the background, highlighting that "emissions are not the only criterion for engines."

However, many fake characters and scenes are used in this advertising video. Mercedes-Benz found a special actor with a relatively good image and experience to play NBA star Allen Iverson, and the "iversen" on the jersey was changed to "iverson". In addition, including the NBA draft, NBA LOGO and NBA president David Stern are also fake. According to the data, David Stern was president of NBA from 1984 to 2014, but unfortunately died in January this year.

The advertising video released by Mercedes-Benz caused a heated debate on the Internet, and Iverson's exclusive brokerage manager in China issued a statement saying that the video of Mercedes-Benz used Iverson's name and portrait in a distorted and insinuated way. it has constituted a violation of Iverson's right to name and portrait, asking Mercedes-Benz to delete the relevant content and make a public apology and compensation for related losses to Iverson.

It is understood that the 1.3T engine, code-named M282, is part of the powertrain cooperation project between Mercedes-Benz and Renault-Nissan Alliance. The engine is divided into high and low power versions, the maximum power is 136hp and 163hp, and the peak torque is 200Nm and 250Nm respectively. At present, it is mainly carried on Beijing Mercedes-Benz GLA, GLB and A-class hatchback.

Iverson, who is only 1.83 meters, has become a basketball superstar, and height is not the only standard for basketball. Mercedes-Benz's attempt to use this success story to promote its own 1.3T small engine while paying tribute to Iverson seems to have the best of both worlds. However, Mercedes-Benz has adopted the practice of scrubbing the ball and copying, which has made many basketball fans and Mercedes-Benz fans angry and chilling.

Judging from Iverson's own response, "we are working together to turn a bad thing into a good thing" or means that Mercedes-Benz and Iverson will work together in some way. But regardless of whether Mercedes-Benz and Iverson will work together in the future, the incident has clearly dealt a blow to Mercedes-Benz's brand image.

Beijing Mercedes-Benz retail sales rose 20.5 per cent year-on-year to 568416 vehicles from January to November, up 9.2 per cent from a year earlier, according to data from the Federation of passengers. In the context of continued growth in sales, but often do some inexplicable things, in sharp contrast to the market performance, such a situation should not happen to a brand with a hundred years of development history.

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