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Recently, the limited time flash sale activity of 2021 modified Buick Yinglang 1.3T natural light mixed elite model appeared on pinduoduo platform. It is understood that the guidance price of this Buick Yinglang is 125900 yuan, while the starting price of this group purchase is 72900 yuan, which is 53000 yuan less than the price, and the price is reduced by about 43%.

It is worth mentioning that this is a "ladder price" sales model. The so-called "ladder price" means that the final price of goods ordered by consumers participating in this event will be determined according to the effective order quantity of this event, specifically: effective car booking quantity < 20, new car starting price is 72900 yuan; 20 ≤ effective car booking quantity < 40, new car starting price is 71900 yuan; 40 ≤ effective car booking quantity < 70, new car starting price is 70900 yuan The effective booking quantity of 70 ≤ is less than 100. the starting price of new car is 69900 yuan, and the effective booking quantity is ≥ 100. the starting price of new car is 67900 yuan.

In this event, consumers are required to pay a deposit of 49900 yuan per Taiwan when placing an order, which can directly deduct the car price. Appropriate to buy a car customer service said that the Buick Yinglang launched by flash sale activity is a genuine new car, the vehicle mileage does not exceed 200km without temporary brand new car, customers can choose self-insurance, licensing, tax declaration. After the user has successfully ordered the car, it is appropriate to contact the customer to confirm the relevant information and complete the delivery within 30 working days after the customer's final payment. In addition, customers who place orders online will be consigned to the designated pick-up place, but there are freight charges in some areas.

Data show that it is appropriate to buy a car operated by Xiamen Yiche Times Information Technology Co., Ltd., established in 2015, is a domestic automobile integrated service platform, opening offline stores in some areas.

It is understood that four of the 2021 Buick Yinglang models are on sale, and the modified 1.5L version and 1.3T version both went on sale in September this year. Figures show that Buick Yinglang sold 40440 vehicles in November, compared with a cumulative sales of 253624 from January to November.

As we all know, when only 1.3T models were sold before, Buick Yinglong's sales plummeted even though there was a large discount in the end market. Sales of Buick Yinglang did not rise until the launch of the 1.5L four-cylinder model. Judging from current sales, Buick Yinglang's main selling model is still the 1.5L model, which accounts for about 90% of Buick's total sales, while the 1.3T version is showing a decline.

However, the reason why Yinglong's sales have been able to achieve a rapid rise, in addition to three cylinders for four cylinders, the most important thing is that the preferential range of its terminal market is relatively large. Learned through a website, the current four-cylinder Yinglong terminal market discount at about 50,000 yuan. For example, the 2021 1.5L automatic enterprise manufacturer's guidance price is 119900 yuan, and the terminal transaction price is 69900 yuan, which is not much different from the discount range of 1.3T version. With basically the same price and discount, consumers have no reason to choose the 1.3T model with one less cylinder, which is the main reason why sales of this version continue to decline.

The group purchase price for more than ten thousand people can be as low as 67900 yuan, although the price is relatively low, but based on the consideration of the risk of online car purchase and the expenses incurred on the way (freight cost, time cost, etc.), buying in the 4S store is undoubtedly a relatively cautious approach.

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