AutoBeta(AutoBeta.net)12/23 Report--

Guangzhou Auto Fick chose to launch the new model in China at the Guangzhou International Auto Show in November and announced the pre-sale price of the car in early December. On December 23, the new compass officially launched, and the new car has been changed in appearance and interior. the manufacturer announced that the guiding price range is 13.98-209800 yuan, which is significantly lower than that of cash models on sale, and may be intended to save market sales by lowering the price.

As a medium-term modified model, the new compass has made a small adjustment in appearance. The interior of the family seven-hole forward grille is decorated with a brand new dot matrix chrome plating, the headlamp group is more flat and narrow, and the strip LED daytime driving lights are located at the top of the lamp group. The fog lamp area on both sides adopts a new design and is connected by a black strip, and the front bumper at the bottom is more sturdy. In terms of size, the length, width and height of the new guide are 4424/1819/1652mm, the length and height have increased, and the wheelbase is still 2636mm.

The interior changes are obviously a major focus of the new guide. The new compass uses a combination of digital dashboard and central control screen, the dashboard is upgraded from mechanical to LCD screen, the screen size increases from 8.4 inches to 10.25 inches in the old model, and a large number of physical keys are reduced to enhance the overall sense of technology.

As a medium-term revamped model, the new guide still continues the cash powertrain. In terms of power, the new car is equipped with a 1.3T turbocharged four-cylinder engine with a maximum power of 173hp and a maximum torque of 270Nm. In terms of transmission, the front drive model of the new car will match a seven-speed double clutch gearbox, a four-wheel drive model will match a nine-speed manual self-integrated gearbox, some models are equipped with Active Drive intelligent four-wheel drive system, and all models are equipped with FSD adaptive suspension system.

According to the data, GAC Fick's cumulative sales in the first 11 months of 2020 were only 35337 vehicles, down 44.65 per cent from a year earlier. In terms of specific products, the Compass sold only 17718 vehicles, Free Light 8848, Grand Commander 6443, and Free Man sold only 2302.

In terms of sales of various models, the current Jeep compass is responsible for most of the sales, but only 17718 vehicles have been sold in 11 months, with an average monthly sales of about 1600, and other models are even more miserable. In addition, as the highest-selling model under GAC Feike, the compass still has some preferential room in the market, and some models have reached a preferential price of about 40, 000 yuan, and the new car listing official is to directly explore the price to 139800 yuan. Without excluding the end market discount, the naked car price of the new compass is expected to be as low as 100000 yuan.

Today, as a joint venture, Guangzhou Auto Fick has gradually become a third-tier brand, and the new guide and even the overall product line of Guangzhou Auto Fick are facing sluggish sales this year. This is also the main reason why the new guide chose to launch in China and reduce the price.

In recent years, the sales of Guangzhou Auto Fick are relatively low, and the performance of the compass, as the highest-selling model, has a direct impact on its later development direction in the Chinese market. On July 29th this year, Fick Group and GAC GROUP signed a memorandum of strategic cooperation in Chengdu. The two sides will further strengthen cooperation in the Chinese market and explore new cooperation opportunities in depth. "

Guangzhou Auto Fick cut the price of the new compass in exchange for sales, but in this stage is basically the world of joint venture compact cars, such as Honda CR-V, Nissan Qijun, Nissan Xiaoke, and so on, how the new compass should compete with them. In addition, depending on the current development of Guangzhou Auto Fick, whether it can be exchanged for sales by reducing the price remains to be further tested by the market.

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