AutoBeta(AutoBeta.net)12/22 Report--

Sales of Great Wall increased in 2020, and now cumulative sales from January to November have reached 954000, up 0.75% from a year earlier, compared with an increase of 26% in November. In the second half of the year, Great Wall sales recovered quickly, mainly driven by the new Harvard H6, Euler brand and gun pickups. But for the Great Wall, the dismal market performance of the high-end brand WEY is a drag on corporate performance.

The WEY brand, which is in urgent need of new products to enhance its market competitiveness, recently brought tank 300 off-road vehicles at a price of 17.58 yuan to 213800 yuan. Officials say the current order volume has exceeded 10,000. At the same time, new WEY VV7 spy photos have also been exposed. the new car is said to be code-named V71 and is expected to be released in 2021.

According to media sources, the WEY VV7, which has been on the market for three and a half years, has ushered in a product upgrade, a new WEY VV7 spy photo has been exposed, the new car has adopted a new exterior design, and the interior will pay more attention to creating a sense of technology and luxury.

From the exposure of the spy photos of the new car, the front grille has changed greatly, the new car forward gas grille uses a larger hexagonal design, and matched with a dot matrix chrome-plated middle mesh. On the whole, the shape is more domineering, but lack of recognition. Some netizens even think that they have "collided with a certain independent brand".

In addition, the array shape is still used in the narrow and long LED lamp group on both sides. On the other hand, the overall shape of the front enclosure of the new car is somewhat similar to that of the new Harvard H6, and the heat dissipation openings of the triangles on both sides are also in line with the new design language of the Harvard brand.

The interior of the new VV7 has also changed a lot. from the spy photos exposed, the new car removes the classic circular air conditioning outlet and suspended center control screen, replacing it with an integrated center console layout. The central control has an embedded multimedia touch screen and a knob-like multimedia control button and electronic shift mechanism under the central control. at the same time, the new car will be equipped with a full LCD dashboard and a double-spoke multi-function steering wheel.

On the chassis side, the new generation of VV7 is also expected to be based on the new platform, with a new series of 4N20 engines and hybrid models.

As a domestic independent high-end brand, when the monthly sales of Lecker brand has reached 20, 000 vehicles, the WEY brand has declined. In November, WEY brand sales fell 12.7% from a year earlier to 9122 vehicles, down 24.5% from a year earlier to 68469 vehicles from January to November. Therefore, the WEY brand needs to update the product line and supplement the products. The WEY tank series is a major branch of the sales increment, but the SUV model, which is the beginning of the WEY brand, needs to assume the main position.

This time the WEY VV7 product begins to enter the rhythm of replacement and is expected to be officially launched in 2021. Whether it can solve the sluggish market performance of WEY SUV, the new VV7 will be the key to the market strategy.

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