AutoBeta(AutoBeta.net)12/24 Report--

On December 24, FAW Mazda officially responded to the rumors of "dissolution" and "suspension of production", saying that the online news was artificial and fabricated, and that Mazda Motor Co., Ltd. and FAW Mazda had never published the relevant content. at present, FAW Mazda is prepared to pursue the legal responsibility of rumor mongers.

FAW Mazda also said that the current business situation of FAW Mazda is stable, and its products, brands and service measures in 2021 are being promoted in an orderly manner.

Recently, an unconfirmed "regional reliable news" Wechat picture circulated on the Internet, the screenshot shows that FAW Mazda will be disbanded, stop production, the follow-up arrangements are also disclosed in the news.

According to the news, the FAW Mazda Division was dissolved in June 2021, and the former FAW Mazda sales Company employees were transferred to the Pentium or Red Flag Division; Atez permanently stopped production and the existing inventory was cleared; CX-4 expected to schedule production to May, and the existing spare parts were digested and stopped production; the former FAW Mazda dealers continued to sell CX-4 and provide after-sales services for car owners. During the transition period of two years, the current long Amma Zda models (including the new generation Mazda 6 and the new CX-50) will be sold together from 2023; at the same time, FAW Group has completely independent intellectual property rights to CX-4, and after stopping production, it adopts Pentium model powertrain and logo, and is incorporated into FAW Pentium network sales.

However, FAW Mazda officials soon refuted the rumors. FAW Mazda sales company insiders immediately responded to the media, "this is rumor-mongering, we are tracking down the rumor-mongers, and a statement will be issued later." In the latest official solemn statement, FAW Mazda also made a more detailed explanation.

The new products of FAW Mazda stagnated. The Mazda brand owns two joint ventures of FAW Mazda and Changan Mazda in China, of which Changan Mazda has four domestic models, namely, Unksera, CX-30, CX-5 and CX-8, and sales are also getting better. In the past two years, Mazda's new cars have been put into production by Changan Mazda, and then the exclusive pure electric models will be produced by Changan Mazda.

FAW Mazda has only two models, CX-4 and Atez, and there are no new cars in 2020. FAW Mazda sold 5448 units in November, down 39.6 per cent from January to November, down 14.4 per cent from January to November, according to Mazda china.

Recently, the decline in FAW Mazda sales has expanded. Of these, Atez sold 2107 vehicles in November, halving the year-on-year decline, with cumulative sales of 27576 vehicles from January to November, down 25.9 per cent from the same period a year earlier. Affected by the "abnormal sound door" storm, FAW Mazda fell into a quality control crisis, while Atez sales declined, the terminal price was also lost.

In June 2020, FAW Mazda Division was officially put into operation, and the internal management level was upgraded, so the news of disbandment and suspension of production came as a surprise at this moment.

FAW Group officially announced that China's FAW Mazda Division will be in operation from June 1. From then on, the work related to the full value chain operation of the Mazda brand will officially belong to the FAW Mazda Division of China, and the cooperative main body of the Mazda brand will also be formally adjusted to China first Automobile Co., Ltd. After this move, FAW Mazda is at the same management level as FAW-Volkswagen, FAW Toyota and other companies within FAW Group.

To put it simply, FAW Mazda is now a subsidiary of FAW Group, and is no longer a subsidiary of FAW Pentium car Co., Ltd. In terms of management relationship, FAW Mazda has been upgraded internally.

It is understood that FAW cars and Mazda are limited to technical cooperation and car sales, and the joint venture companies of the two sides do not have vehicle production business. FAW car was first put into production in Changchun FAW car factory by means of technical cooperation in 2003. In order to cooperate with the sales of Mazda 6, FAW car and Mazda jointly established FAW Mazda Automobile sales Co., Ltd in 2005, which is a sales company without complete vehicle production business. FAW Mazda models are manufactured by FAW cars.

After FAW Group adjusted its management relationship with FAW Mazda, the main body of cooperation with Japan's Mazda was changed from FAW Pentium car Co., Ltd. to FAW Group. FAW Group will hold 60% of FAW Mazda Automobile sales Co., Ltd. Mazda Automobile Co., Ltd. holds 40% of the joint venture company.

There have been previous views that the merger of the two Mazda joint ventures is more conducive to unified management and more concentrated resources. At that time, Mazda China Chairman Yukihiko Watanabe said: "FAW Mazda and Changan Mazda will not merge, and Mazda does not have this consideration at present." As a minority brand, the product line of Mazda is not rich, whether there will be merger and development in the future is also something to look forward to.

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