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Electric Mondeo? Ford's new hatchback model was exposed, with central control running through the Dalian screen.

2024-11-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)12/27 Report--

As a main car model after Changan Ford entered China, Mondeo has a good domestic market after its listing, but with the rise of domestic brands and the Matthew effect of mainstream brands, Ford brand models have been marginalized. So far, the sales performance of Mondeo models is mediocre. Not only domestically, but also because of the weakness of the car market, the car has also been announced by Ford to stop production and will transform into more profitable crossover models.

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Because it has been officially confirmed that the model will not be produced in the United States this year, but the Chinese market, as a joint venture brand, will only be able to continue a small adjustment of the cash model at home if it is not updated overseas. This has also led to Changan Ford Mondeo cash models on sale since 2013 models so far only a small medium-term modification, has not been replaced.

In this regard, the media exposed a group of espionage photos of Ford brand-new models, and from the body form, front face LOGO and interior layout, it is suspected that it will be Ford's new Mondeo cross-border version, as overseas models will be transformed into hatchback models that are more in line with the market, so the domestic prototype car will also be domestically produced, or a replacement model for Mondeo, which is expected to be released in 2021.

From the outside, the new car has heavily camouflaged spy photos, but it can still be seen that the new car uses a brand new family-style front face, especially the dot matrix of the front face, which is very similar to the Fox travel version, with chrome strips running through the front face connected to the headlights on both sides. At the same time, a closer look at the front grille seems to have a closed styling, and it is speculated that the car may be an electric model.

In addition, the side adopts the hidden door which is commonly used in electric models. The proportion of the side of the car is not long, for example, the rear window is C-pillar, unlike the Fox hunting version of the design of three windows, so guess can only be a hatchback cross-border model, from the roof can also see the design of the travel rack.

From the rear point of view, the whole car is also relatively flat because the rear windshield is tilted at a large angle. However, due to the lack of exhaust vents in the rear bar, the car is more likely to be an electric model.

In terms of interior decoration, the new car uses a design that is very similar to the new Ruijie PLUS, which has just launched, and also uses a through-and-through large screen design, but the former extends a longer distance, almost across the entire central control. At the same time, the car also uses a knob shift structure, which is consistent with the new Ruijie PLUS.

No matter whether the exposed hatchback will become Mondeo's successor or not, it all shows that the cash Mondeo has lost its market competitiveness in China after seven years, and may be able to guarantee a certain amount of sales support through "price for volume". But it's not a long-term solution. At the same time, if the car is really a Mondeo crossover model, or can only be used as a derivative model, after all, there is no good market for crossover models in the domestic market.

Thanks to the launch of a number of new SUV models from Changan Ford, Changan Ford sold 20291 new cars in November 2020, an increase of nearly 30% over the same period last year. Retail sales exceeded 20, 000 units for two consecutive months, outpacing the overall growth rate of China's passenger car market, but it has come a long way from the mainstream joint venture brands.

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